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16th June 2022
Use these important Instagram metrics to enhance your digital marketing strategy Instagram is a great way to share unique content and interact with your target audience. An individual post, a reel, or a story can offer critical insights into user behavior and guide your marketing choices. But how effective is your Instagram marketing strategy? Marketers…
26th August 2021
Organic reach is one of the essential social media marketing metrics to measure. What exactly is organic reach and how can you go about increasing the reach of your posts? Let’s have a look. What is organic reach? Organic reach is a social media marketing metric that measures the number of unique accounts that have…
1st April 2021
Any team would benefit from implementing a strong content marketing metrics model to increase the governance over their content output and optimise its performance over time. This data-driven approach to content production allows marketing teams to demonstrate the impact of their content on the business results. Why measure your content effectiveness? Digital marketers can use…
9th March 2021
Social media analytics are the key to growing your reach and engagement across your social channels. But why are they so powerful, and what are they? Social media analytics is data that tracks how users interact with your channels. This can include simple metrics such as the number of followers and how this grows over…
