2 mins. Before now, one of the most frustrating parts of creating impactful content was finding the right high-quality imagery that truly represents your brand and message. It can be costly both in terms of time and money. However, the right visuals can help make your message more memorable, drive engagement on social media and set you…
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Google have announced their rival to Apple’s beacon technology
16th July 2015
2 mins. With more and more businesses keen to capitalise on the personalisation of offline experiences, Google has announced their new BLE – Bluetooth Low Energy – Beacons. Unlike the original iBeacon technology from Apple, the Google version is platform agnostic, which means it supports a broader range of devices. Why have they created this technology? Imagine…
