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Podcast

Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar

6th August 2020

How do you grow your business 7% every week? This week, my very special guests Lisa and Louise from Share with Oscar, discuss the different tactics they are using to grow their business 7% week on week. Spoiler alert: one of the big drivers is the amazing community they have built.

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Tags: marketing, technology, learning, smb, social marketing, facebook, community management, user experience, Share with Oscar, Podcast

5 Examples of Companies Doing Content Marketing Well

28th July 2020

]]]]]]Your content marketing strategy can be an excellent lever for growth – but it’s easy to go wrong. Many small and medium businesses waste money because their content isn’t aligned with their audience expectations. The content sits on the company blog but never gets seen, and definitely doesn’t drive any real results. However, it is…

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Tags: marketing, social marketing, content marketing, Digital Marketing, Podcast, Webinar

How to make your audio recordings sound better at home

6th July 2020

Covid-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses. With the majority of businesses being forced to work from home, there’s no such thing as business as usual. We’ve seen this first-hand at Metigy. Our professional podcast studio where we record our…

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Tags: social media, marketing, technology, podcasts, Digital Marketing, video marketing, Podcast

Social Media Marketing for Restaurants and Cafes – An Expert’s Guide

2nd July 2020

Having just gone through one of the biggest punch-in-the-guts that hospitality has seen in living memory, we thought we’d turn our attention to the industry that is so dear to our hearts (and stomachs). Just like every other industry, social media marketing is vital to the success of hospitality businesses. It helps with brand awareness,…

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Tags: audience, social media, marketing, social marketing, facebook, community management, Podcast

Ep17: How to get your first sale with Rachel Bourke from SalesSPACE

17th June 2020

“Sales is the lifeblood of any business.” I’m exploring all things sales today with Rachel Bourke, the founder of SalesSPACE, where she has trained thousands of small business owners how to make big money by improving their sales conversation.

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Tags: social media, marketing, marketing tip, Podcast, Sales

Ep16: Your network is your net worth – Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social

6th May 2020

“Your network is your net worth.” I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social. Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social…

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Tags: social, audience, marketing, video, technology, smb, social marketing, facebook, community management, linkedin, Podcast

Ep15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry

21st March 2020

Have you always wanted to start your own restaurant or café? I know I definitely have and I’m exploring the world of food and business today with my special guest Mark Calabro His mission is to get restaurants full again and bring back the social element of going out and dining.

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Tags: audience, social media, marketing, smb, community management, instagram, word of mouth, Podcast, customer feedback

Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros

14th February 2020

Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.

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Tags: social media, marketing, social marketing, artificial intelligence, Branding, Digital Marketing, retention, word of mouth, Podcast, loyalty, facebook messenger, community

Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!

7th January 2020

Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…

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Tags: audience, social media, marketing, technology, learning, social marketing, analytics, calendar, community management, Data Science, data, marketing strategy, marketing automation, Podcast, business intelligence, CRM, progressive profiling, customer success, gamification

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