Marketers now have unprecedented amounts of data at our fingertips. Access to social media analytics means we know our users better than ever before. But are we maximizing how we use this information? One great way to use this data is to develop personalized social media marketing campaigns. By targeting specific users with the right…
personalisation
Marketing During Times of Uncertainty: Advice from Marketing Experts
12th June 2020
COVID-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses. At Metigy, we are building the world’s leading community of Forward Thinking SME Marketers and we want to give you the best advice from the best in the business to support your marketing…
Ep3: How to build a voice first marketing strategy with Nick Myers and Brett Brooks from Redfox AI
10th December 2019
The world’s leading voice search marketing experts Nick Myers and Brett Brooks from Redfox AI join the Forward Thinking podcast to share how to get your marketing strategy ready for the era of AI and Voice first.
Google have announced their rival to Apple’s beacon technology
16th July 2015
2 mins. With more and more businesses keen to capitalise on the personalisation of offline experiences, Google has announced their new BLE – Bluetooth Low Energy – Beacons. Unlike the original iBeacon technology from Apple, the Google version is platform agnostic, which means it supports a broader range of devices. Why have they created this technology? Imagine…