14th September 2020
Your marketing messaging should resonate with your ideal customer and make them want to engage with your business. Marketing personas are essential if you want this to happen. Without a defined persona, your campaigns can end up having unclear, diluted messaging because you’re trying to appeal to everyone. In this article, we’re going to take…
8th September 2020
2 mins. Thousands of modern marketers and SMEs already look to Metigy for insights and recommendations on how they can improve their multi-channel digital marketing. However, with all the challenges that modern marketers face, there is now an even greater need for us to deliver deeper and more insightful recommendations and decision support technology. This is why…
7th September 2020
A like-minded peer group is valuable for any marketer, no matter what point you’re at in your career. Being able to bounce ideas off experienced marketers and share best-practices is going to help you keep your marketing knowledge up-to-date, and ensure you’re making the right moves to hit your own targets. In this article, I’ll…
4th September 2020
Sick of publishing content into the cyberspace void just to maintain your rankings? Of course you are! But we all know you won’t make a dent in the SERPs without words. So you’ve spent months (maybe years), establishing a blog, a newsletter, social media profiles and a probably a few other content outlets. So what…
31st August 2020
Building your personal brand is vital in order for your business to grow. A personal brand allows something real for the audience to connect with, which is how a loyal brand or business following is formed. This is often achieved by sharing your story or values, often referred to as a backstory. Creating this business…
24th August 2020
Google Ads are a fantastic way to generate new leads. You can target based on keywords, interests, location, and almost anything else that will help you laser focus your ads on your ideal customer. But, it’s no secret that getting high conversion rates can be hard. The average Google Ads conversion rate is just 3.48%….
17th August 2020
Having grown 26% year-on-year, Pinterest now has over 350 million active users each month. But the high amount of eyeballs on your content is not the only reason it should be on your social marketing radar. There’s a hidden mithril mine of engagement buried in the Pinterest platform if you’re willing to dig deep. We’ve…
10th August 2020
Liz McKenzie is a PR powerhouse. As head of PR and Communications at Canva, the company that has democratised design and now has 15 million active monthly users in over 190 countries, it was a privilege to sit down with her and pick her PR brain about how to approach and best utilise PR. Check…
3rd August 2020
Words have incredible power in marketing. If you’re trying to inform or persuade an audience, great copywriting skills are essential. Not all marketers are natural wordsmiths, but copywriting skills can be acquired and learned over time, and by applying a number of tips, tricks and good habits, you can make your copy incredibly effective. Make…