Have you always wanted to start your own restaurant or café? I know I definitely have and I’m exploring the world of food and business today with my special guest Mark Calabro His mission is to get restaurants full again and bring back the social element of going out and dining.
marketing
Episode 14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros
14th January 2020
Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.
Episode 13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
7th January 2020
Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…
Vanity metrics: What are they and how you can avoid them?
2nd January 2020
Every marketer has fallen prey to vanity metrics before. I know I have. And it’s no surprise. We marketers love numbers, particularly when they are going up. But there are some metrics that simply do not move the needle in terms of business goals. This post is going to take a quick look at some…
Episode 12: How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva
31st December 2019
What’s the main reason behind Canva’s success? People. This week, my very special guest Mahesh Muralidhar details how he led People Operations at Canva (where he was employee number 25) from a small initial team to more than 200 across three offices. If you are looking to make your next marketing hire, this episode is…
Our Top 10 Metigy Learning Posts of 2019
30th December 2019
It’s been an incredible year at Metigy, with multiple new partnerships, features and more than doubling the size of our team. We created Metigy Learning, as a way of bringing you all the very best in how-to-guides, practical tips and carefully curated resources for mastering modern marketing all in one central location. This was followed…
Episode 11: Creating marketing videos on a small budget with Justin Wastnage from Vloggi
24th December 2019
Can your business afford to exclude video content from your marketing? That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog.
Episode 10: How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI
17th December 2019
How do you run a successful marketing competition? Sebastian and Kirra from BIRDI, a platform that enables businesses to integrate drones smoothly into their operations, dissect how their marketing competition helped them reach over 300k people and provided them with an opportunity to work with Canva.
Episode 9: Ecommerce Marketing and reinventing an industry with Zoltan Csaki from Citizen Wolf
16th December 2019
How do you reinvent an industry with only 8 employees? That’s what I’m exploring this week with my very special guest Zoltan Csaki, who is the Co-Founder of Citizen Wolf, who simplify and automate the process of tailoring.