Did you know that including an image in your tweet could lead to over 2X more shares? A BuzzSumo analysis found that articles with a thumbnail also got over 3X more shares on Facebook than ones without. These numbers show just how impactful visuals can be on social media, and it makes sense. People can…
marketing
10 Tips to Write Effective Google Ads with Examples
17th March 2020
Google Ads, formerly Google AdWords, is a great way to promote your business and boost product sales. They are easy-to-use and typically offer a decent ad spend ROI, when used correctly. But how can you maximize your Google Ads ROI? Today, we will look at how to write great ad copy and how this can…
Google Ads Quick and Easy Getting Started Guide
25th February 2020
This is a quick start guide to get SME businesses going with creating Google Ads using Metigy and supported by our AI Decision support technology. Metigy is designed to make marketing easy and this goes to how we’ve built our interface for Ad management. Create a Google Ads Account If you don’t have a Google…
Why understanding user intent is key to SEO success
24th February 2020
Understanding search intent is a key part of any SEO strategy today. It’s not just what your audience searches for, or what keywords they use, but what they expect to find on the other side. As search engines try to provide the best content for their users, they are getting better at identifying what they…
Ep17: How to get your first sale with Rachel Bourke from SalesSPACE
17th February 2020
“Sales is the lifeblood of any business.” I’m exploring all things sales today with Rachel Bourke, the founder of SalesSPACE, where she has trained thousands of small business owners how to make big money by improving their sales conversation.
How to Boost Your Facebook Engagement
11th February 2020
Maintaining Facebook engagement is crucial for any social media strategy. But trends are suggesting that it’s harder than ever to keep users engaged. Rival IQ released a study that showed that the median engagement across all industries was 0.16%, but in 2019 this figure has dropped to just 0.09%. Cleary the battle for engagement…
Ep16: Your network is your net worth – Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social
6th February 2020
“Your network is your net worth.” I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social. Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social…
Small Business Over a Small Coffee – Season 1 Episode 1 – Share With Oscar
4th February 2020
Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward thinking SMB marketers with the…
How to create topic clusters to drive traffic to your website
30th January 2020
Did you know that 44% of website referral traffic now occurs via Google? What does that mean for your business? It means you need a solid SEO strategy to make your content rank highly on search engines. Luckily, there’s a content strategy which can help to elevate your articles in search results. Topic clusters are…