Influencer marketing is becoming one of the most talked-about marketing strategies. Brands are increasingly turning to influencers to drive brand awareness and source unique content. But why is it so popular? And how can you create an effective influencer marketing strategy? This post aims to answer both of these questions. So let’s get started! Why…
marketing
How to Get Started with Competitor Monitoring (and Why You Should Be Doing It)
9th November 2020
As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…
How to Create a Google My Business Page
2nd November 2020
Google My Business is a free service that allows businesses to appear in both the Google search index and Google Maps. Adding your business listing is a great way to boost your brand’s visibility on the world’s favorite search engine. But how do you actually set up Google My Business? This concise guide will walk…
SEO vs. SEM: What’s the Difference and Why Should You Care?
26th October 2020
The marketing industry is full of jargon. Today, we are taking a look at two commonly confused terms: SEO and SEM. Search engine optimization (SEO) and search engine marketing (SEM) are two powerful strategies for driving traffic to your web presence. But what are the differences between the two? Do you need to have a…
7 Great Examples of Creative Marketing Ideas to Inspire Your Next Campaign
21st October 2020
The best marketing campaigns are usually creative. But let’s back up a moment. What do we mean by the best? Think for a second. How would you answer this question? A lot of us would say the campaign with the best CTR or ROI. But this is further down the line. The best campaigns first…
OK so what are some good examples of B-Roll footage?
12th October 2020
As we’ve already mentioned in our previous article, B-roll is powerful footage that can elevate your story and keep your audience engaged. When you find the right combination of face-to-camera shots, voice overlay and visuals in your story – you can achieve some magical results. What exactly is B-Roll? B-Roll footage, Broll or B roll is…
How to Create Trigger Campaigns in your eCommerce Email Marketing
7th October 2020
The ROI for email marketing is huge. For every $1 spent, brands see an average of $38 return. That said, you need to be using email correctly. One of the best ways eCommerce stores can use email is by implementing a trigger emailing system. In this article, we’re going to take a look at: What…
How to master LinkedIn with Sam Mutimer of Thinktank Social
1st October 2020
Sam Mutimer is the founder of Thinktank Social, one of Australia’s first social media agencies, and she’s seen the value in investing time and effort into LinkedIn over the years, no more so than current items. Sam is a true believer in the fact that your network is your net worth. And from a professional…
How to Reduce Unqualified Clicks on Your Google Ads
21st September 2020
If you’re using Google Ads as part of your lead generation efforts, you need to make sure your ads are getting seen by the right people. PPC visitors are 50% more likely to buy than organic visitors, so you have a great chance to generate ROI if your ads work. Unfortunately, paid ads can be…