As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…
marketing strategy
Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
7th January 2020
Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…
53% of marketers plan to increase AI spend in the next three years
11th February 2019
< 1 min. In a survey of more than 500 marketers, 52% of respondents said that they have seen an increase in sales, and 51% said they have seen an increase in customer retention since introducing AI capabilities to their ecosystem
Is investment in Marketing Technology still growing?
28th May 2018
4 mins. According to an April report from Forrester Research, the US market spend on Marketing Technology is still growing rapidly up from US$90B in 2017 and will hit US$122B in 2022
How do I launch the Content Curator and create my first piece of content?
18th July 2017
Learn how to launch the Metigy Content Curator from the Content Planner and start creating content assisted by the power of the Metigy AI Marketing Technology.