Are you publishing a bunch of video content but it’s not working? Is your video engagement low and your audience doesn’t seem to care? If so, we’ve got the answer for you. Find out how to polish up your video content and more on this episode of This Week In Marketing.
marketing strategy
Creating Content 101: How to improve declining social media engagement
10th June 2022
Organic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin which is the norm these days. That also means your engagement is suffering too. Unfortunately, engagement is extremely important for converting your followers to customers or clients.Find out how you can improve your declining engagement and more on this episode of This…
How to create a social media marketing strategy from scratch
7th June 2022
Are you reading this on a social media platform? Are you a small business owner or a marketer for a small business? If the answer is yes, our social media marketing plan has worked. Unlike any other marketing medium, social media provides multiple opportunities to connect and build relationships with niche audiences. Whether we recognize…
User-Generated Content Guide: How customers can grow your influence
7th April 2022
Have you ever written a comment on a blog? Shared an unboxing video on YouTube? Shared a picture on your social profile? Or recorded video testimonials to share your experience about a particular product? Whether you’re aware of it or not, you’ve been actively creating user-generated content (UGC) or consumer-generated content. You’ve been helping so…
Google Search Rankings: How to improve your content with E-A-T
31st March 2022
Is this content useful? For a moment, imagine how Google will rate this particular post if a quality tester (a human being) was assigned this page out of millions of other pages covering the same topic. Google is all about simplifying the web and rewarding websites and content that provide the most relevant and helpful…
7 steps to build the perfect social media content calendar
28th March 2022
Use this guide to create the best social media calendar for your small business Social media is well known as a tool that helps businesses increase their website traffic, build brand awareness, and helps them connect with their ideal customers. Your social media posts act as a magnet that attract potential customers and allows them…
User-Generated Content: Why this social strategy is one you should invest in
14th February 2022
The benefit of user-generated content is its reality-based viewpoint. For customers, finding an unbiased review can help them decide whether or not to purchase a product or service. But it’s not only valid for customers Trust is one of the most important assets a business has. But gaining it isn’t always so easy. In a…
53% of marketers plan to increase AI spend in the next three years
11th February 2019
< 1 mins. In a survey of more than 500 marketers, 52% of respondents said that they have seen an increase in sales, and 51% said they have seen an increase in customer retention since introducing AI capabilities to their ecosystem
Is investment in Marketing Technology still growing?
28th May 2018
4 mins. According to an April report from Forrester Research, the US market spend on Marketing Technology is still growing rapidly up from US$90B in 2017 and will hit US$122B in 2022
