Mano Equestrian is a Singapore-based, small to medium-sized company specialising in the supply of feed and supplement products to equine, small animals, livestock and poultry. Since the company’s inception in 1994, the founder and owner of Mano Equestrian, Mr. Mano Chakrapani, has depended on extensive networking and contacts painstakingly acquired through attending overseas trade shows…
marketing strategy
Case Study: How L&A Social uses Metigy to manage their large clientele
1st December 2021
L&A Social is a leading strategic and creative social media agency based in Sydney. The heart of its business offering is driving social media engagement and innovation for some of the worlds’ leading brands. It’s a competitive landscape, so L&A Social is always looking for an edge to help grow the social media presence of…
How to use highly engaged Facebook groups to grow your business with Valeria Ignatieva from WORK180
28th October 2021
The Facebook algorithm is interesting. As the platform matures, so does the way you use it for organic (aka free) growth of your business. But have you really considered a marketing strategy around creating a highly engaged Facebook group? Find out how women focused job seeking company WORK180, did just that and more on this…
Customer Loyalty: 3 ways to increase the love for your brand
20th September 2021
It costs significantly more to earn the business of a new customer than it does to retain a current customer. That’s why customer loyalty is such an important topic. Successful companies keep their customer acquisition costs low by creating loyal customers. But businesses need more than loyal customers. They need evangelists. People willing to spread…
How to use your age as an advantage for your business with Vanessa and Ho Jun from Yellowbox
16th September 2021
Imagine coming straight out of University and having an idea for an app.Imagine all of the anxiety and struggles you would face and problems you would need to overcome with lack of experience. But also imagine the unique sense of confidence because the younger you are, the less you have to lose. Find out how…
Create a successful work culture with Ross Reekie from Rise Consulting
9th September 2021
Your day to day is most likely a lot of work. Because that’s what we as SME’s do. As a small to medium business maybe you should question the work you do and ask if it’s bringing you happiness and meaning. Finding happiness and meaning… How do you get that and how does that tie…
How to get obsessive with performance marketing with Karim Mouahbi from Mad Paws
2nd September 2021
We all hear about the importance of SEO… SEM… and even SMO…. which… is a thing. And. I just found out it stands for Social Media optimisation. But why are all these acronyms so important in marketing? And how do you get to the level of expertise and almost obsession about all these key performance…
How to grow your SME with corporate social responsibility with Catalyser cofounder and director, Aivee Robinson
26th August 2021
Most humans in a functioning society want to be responsible. But what exactly does that look like for a small business and how do you build “corporate social responsibility” aka CSR into the DNA of your company? Find out on this episode of Forward Thinking.
Why coffee can be the best investment for your SME with Monica Wulff from Wework Labs
12th August 2021
If you want to know how to find your niche in the business world, use your current skill set and why coffee can be the best investment… then you should listen to this episode of Forward Thinking.