How can you solve complex problems for your customers? If you like stories that combine space, business marketing and the future then this is for you! Our audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on…
marketing strategy
3 Strategies to Build Your Email List from the Ground Up
18th January 2021
According to a Litmus survey on 372 marketers worldwide, email marketing delivers a whopping 38:1 ROI. If you’re not investing it in, you’re missing out on a significant growth opportunity. However, we understand email marketing is hard to get started with. You need to build a subscriber list that is ENGAGED and INTERESTED in hearing from…
How to Get Started with Competitor Monitoring (and Why You Should Be Doing It)
9th November 2020
As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…
Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
7th January 2020
Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…
53% of marketers plan to increase AI spend in the next three years
11th February 2019
< 1 min. In a survey of more than 500 marketers, 52% of respondents said that they have seen an increase in sales, and 51% said they have seen an increase in customer retention since introducing AI capabilities to their ecosystem
Is investment in Marketing Technology still growing?
28th May 2018
4 mins. According to an April report from Forrester Research, the US market spend on Marketing Technology is still growing rapidly up from US$90B in 2017 and will hit US$122B in 2022
How do I launch the Content Curator and create my first piece of content?
18th July 2017
Learn how to launch the Metigy Content Curator from the Content Planner and start creating content assisted by the power of the Metigy AI Marketing Technology.