53% of marketers plan to increase AI spend in the next three years

In a survey of more than 500 marketers, 52% of respondents said that they have seen an increase in sales, and 51% said they have seen an increase in customer retention since introducing AI capabilities to their ecosystem

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Is investment in Marketing Technology still growing?

According to an April report from Forrester Research, the US market spend on Marketing Technology is still growing rapidly up from US$90B in 2017 and will hit US$122B in 2022

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