Social media related jargon can be confusing, but understanding terms like engagement, reach and impressions can help you grow your business. Let’s look at the term ‘engagement rate’ and some strategies to increase yours. What is an engagement rate? The engagement rate is the metric used to measure the level of engagement created from a…
Clickthrough Rate (CTR): What is it and how can you increase it?
16th November 2021
If you’ve just started promoting your small business with digital marketing campaigns, you’ve probably come across the acronym CTR, which stands for clickthrough rate. But what is a clickthrough rate and how can you improve it to make your campaigns more effective? Let’s have a look. What is clickthrough rate? Clickthrough rate is one of…
5 tips to increase your video view rates
25th October 2021
Not taking advantage of video ads yet? You’re missing out on a massive digital marketing opportunity. Video ads garner 1,200% more shares than image and text ads. Platforms like Facebook, Google, LinkedIn, Twitter and YouTube all offer video ads. When using videos for your local business, it’s essential to understand video view rates. How video…
Vanity metrics: What are they and how you can avoid them?
2nd January 2020
Every marketer has fallen prey to vanity metrics before. I know I have. And it’s no surprise. We marketers love numbers, particularly when they are going up. But there are some metrics that simply do not move the needle in terms of business goals. This post is going to take a quick look at some…
Essential Twitter Metrics to Boost Your Social Strategy
19th November 2019
Tracking metrics on social is a key component of any effective social media strategy, and Twitter is no exception. With around 330 million monthly active users, this social powerhouse is one of the most popular social networks and a key battleground for social media marketers. But what metrics should you be tracking? And how can…
Are Bought Followers really good for Audience Growth?
7th September 2017
It’s easy to buy followers and grow your user base very quickly. But is it the most beneficial for your brand? Is there real value in buying Twitter followers? Here are some things to help you with the decision process.