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31st May 2022
In case you missed the memo – marketing success isn’t random! No business should be without a marketing strategy. Let’s kick this party off with a fresh reminder that having a strategy ensures you target the correct people with relevant material. The more time you spend planning, the more sales possibilities you produce. So, what…
13th May 2022
Question – where do you go and what do you do if you want to start B2B Marketing online? Like everything in life – it all comes down to your network and relationships. Find out how to market and grow your small to medium business in a simple and cost effective way – on this…
6th May 2022
Mobile video is the next frontier for businesses in SE Asia. Singapore and Malaysia are leading the way; showing what the future holds. “Mobile is eclipsing TV as the go-to channel for video,” says Raj Sundar According to Consumer Barometer, in Singapore, 88% of people own smartphones, and 87% of people own TVs. While a…
28th April 2022
SMEs need to be where their customers are – Mobile! Whether you’re a B2B or B2C, your company needs to reimagine the customer’s journey on mobile-first, before considering desktop interactions. Why should you care? In 2021, there were 7.1 billion mobile users. This number is expected to reach 7.26 billion in 2022. 67% of wealthy…
9th February 2022
Your content strategy needs to drive traffic, get leads, and increase sales. These are the core business goals to pay attention to — whether you’re targeting business (B2B) or communicating directly to customers (B2C). While more than 4.4 million new posts go live across all digital platforms daily, this post is different. We wrote it…
7th February 2022
As the adage goes, adversity brings out the best in man. And in these trying times, it has possibly brought the best in corporate brands too. The global pandemic has hit us on an unprecedented scale and in unexpected ways, calling for even the best of marketers to rethink and adapt their marketing approach to…
13th January 2022
Work life balance. We’ve all heard it. On your left is your business, and when you can fit it in, on your right is family, friends, health fitness, and a whole bunch of other things. Super hero syndrome for small to medium business owners is when you try to do everything in your business on…
4th January 2022
Mano Equestrian is a Singapore-based, small to medium-sized company specialising in the supply of feed and supplement products to equine, small animals, livestock and poultry. Since the company’s inception in 1994, the founder and owner of Mano Equestrian, Mr. Mano Chakrapani, has depended on extensive networking and contacts painstakingly acquired through attending overseas trade shows…
3rd December 2021
While we love to keep things fresh on the Metigy podcast, some themes, ideas and core pillars need to be visited more than once to really stick. And that sticky theme is… [drum roll please] resilience. Resilience is synonymous with flexibility, durability, toughness, and the ability to spring back. Find out how the factors of…
