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marketing metrics glossary

Essential Instagram metrics and how to track them

16th June 2022

Use these important Instagram metrics to enhance your digital marketing strategy  Instagram is a great way to share unique content and interact with your target audience.  An individual post, a reel, or a story can offer critical insights into user behavior and guide your marketing choices.  But how effective is your Instagram marketing strategy? Marketers…

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Tags: marketing metrics glossary, Reporting Tools & Apps

Clickthrough Rate (CTR): What is it and how can you increase it?

16th November 2021

If you’ve just started promoting your small business with digital marketing campaigns, you’ve probably come across the acronym CTR, which stands for clickthrough rate. But what is a clickthrough rate and how can you improve it to make your campaigns more effective? Let’s have a look.  What is clickthrough rate?  Clickthrough rate is one of…

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Tags: marketing metrics glossary, Marketing Recommendations

5 tips to increase your video view rates

25th October 2021

Not taking advantage of video ads yet? You’re missing out on a massive digital marketing opportunity. Video ads garner 1,200% more shares than image and text ads. Platforms like Facebook, Google, LinkedIn, Twitter and YouTube all offer video ads. When using videos for your local business, it’s essential to understand video view rates. How video…

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Tags: marketing metrics glossary, Marketing Recommendations

Learn how to track, measure and analyze your social media analytics

28th May 2021

Social media marketing plays a crucial role in your business’s overall marketing success. Measuring the effectiveness of your posts across multiple social media channels is a critical component of determining whether or not your marketing strategy is working.  With an abundant amount of consumer data being posted on social media each day, marketers have come…

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Tags: marketing metrics glossary

Google Ads Metrics: 6 simple data points you should be tracking

6th May 2021

Successful marketing is all about finding a way to understand the needs of your customers and the solutions that you offer. Google Ads is one of the best platforms at your disposal when it comes to engagement, plus Google Ads offers you a huge amount of data to optimize your pay-per-click (PPC) marketing campaigns.  As…

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Tags: marketing metrics glossary

Content Marketing Metrics: How to test your content analytics

1st April 2021

Any team would benefit from implementing a strong content marketing metrics model to increase the governance over their content output and optimise its performance over time. This data-driven approach to content production allows marketing teams to demonstrate the impact of their content on the business results.  Why measure your content effectiveness? Digital marketers can use…

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Tags: marketing metrics glossary, data best practice, Reporting Tools & Apps

Vanity metrics: What are they and how you can avoid them?

2nd January 2020

Every marketer has fallen prey to vanity metrics before. I know I have. And it’s no surprise. We marketers love numbers, particularly when they are going up. But there are some metrics that simply do not move the needle in terms of business goals. This post is going to take a quick look at some…

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Tags: marketing metrics glossary, data best practice, Marketing Recommendations

Essential Twitter Metrics to Boost Your Social Strategy

19th November 2019

Tracking metrics on social is a key component of any effective social media strategy, and Twitter is no exception. With around 330 million monthly active users, this social powerhouse is one of the most popular social networks and a key battleground for social media marketers. But what metrics should you be tracking? And how can…

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Tags: marketing metrics glossary, marketing insights, Marketing Recommendations

Essential Facebook metrics and how to measure them

10th September 2019

How do you know how well your Facebook strategy is working? The answer: metrics. Like every social media marketer, you need to track metrics to optimize and refine your Facebook social strategy. But which metrics should you use? And what is the best way to track them? Using Facebook insights or a standalone solution? This…

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Tags: marketing metrics glossary, marketing insights

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