Content marketing is part art and part science. But every good content marketing campaign should always have clearly defined KPIs. Why? While it can be easy to get lost in the data, a few clearly defined KPIs can tell you what content pieces work well and help you to repeat that success in future campaigns….
When it comes to marketing, the analogy of failing to plan is like planning to fail, has never been more true. Digital marketing has become increasingly complex and it takes careful planning and great technology to get any real return on your investment