Source: https://unsplash.com/photos/hpjSkU2UYSU Social media is hands down the best investment for a brand’s success in 2022, and why understanding how to use and measure its success is critical for business growth. We get it. Constructing a social media plan can be daunting, especially if it is not your field of expertise. You need to understand…
Marketing KPIs and Goals
8 social media analytics tips for small business success
9th March 2021
Social media analytics are the key to growing your reach and engagement across your social channels. But why are they so powerful, and what are they? Social media analytics is data that tracks how users interact with your channels. This can include simple metrics such as the number of followers and how this grows over…
What are the best content marketing KPIs to use?
17th September 2019
Content marketing is part art and part science. But every good content marketing campaign should always have clearly defined KPIs. Why? While it can be easy to get lost in the data, a few clearly defined KPIs can tell you what content pieces work well and help you to repeat that success in future campaigns….
