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10th May 2022
Like other social media or marketing strategies, it is essential to identify your Instagram target audience first when developing an Instagram strategy. Visualizing the kind of content your followers would like to see and a voice they can connect with is a great start, and nailing this part will make writing relatable captions a lot…
14th December 2021
Social media related jargon can be confusing, but understanding terms like engagement, reach and impressions can help you grow your business. Let’s look at the term ‘engagement rate’ and some strategies to increase yours. What is an engagement rate? The engagement rate is the metric used to measure the level of engagement created from a…
26th August 2021
Organic reach is one of the essential social media marketing metrics to measure. What exactly is organic reach and how can you go about increasing the reach of your posts? Let’s have a look. What is organic reach? Organic reach is a social media marketing metric that measures the number of unique accounts that have…
7th January 2020
Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…
19th November 2019
Tracking metrics on social is a key component of any effective social media strategy, and Twitter is no exception. With around 330 million monthly active users, this social powerhouse is one of the most popular social networks and a key battleground for social media marketers. But what metrics should you be tracking? And how can…
10th September 2019
How do you know how well your Facebook strategy is working? The answer: metrics. Like every social media marketer, you need to track metrics to optimize and refine your Facebook social strategy. But which metrics should you use? And what is the best way to track them? Using Facebook insights or a standalone solution? This…
2nd November 2018
Most novice marketers have not even heard the term “Customer LTV“, let alone understand how to calculate it or work out what their LTV is. Yet it is one of the most important metrics you need to know when planning your marketing program and making day to day decisions on how to invest in marketing…
7th September 2017
It’s easy to buy followers and grow your user base very quickly. But is it the most beneficial for your brand? Is there real value in buying Twitter followers? Here are some things to help you with the decision process.
