When Amazon started using ‘collaborative filtering’ to recommend books to their customers 24 years ago, artificial intelligence (AI) for mainstream usage was still in its infancy. Since then, AI’s capabilities have continued to advance at lightning speed and the smart tech is now involved in many everyday tasks and activities. From music apps recommending new…
marketing & artificial intelligence
How AI content insights can improve your marketing performance with Johnson Lin
3rd June 2022
Artificial intelligence and machine learning are nothing but data and zero and ones without us. They need a human to inform them to do something of value for humans. Tune in and learn from one of Metigy’s main chiefs, Johnson Lin.
Why marketing is like oxygen for your business, with Brendan Hill
27th May 2022
After five years, one out of two businesses will fail. That’s 50%. And before ten years, that failure rate increases up to 70%. But why is this? One of the main reasons why businesses don’t perform well is because they don’t know how to market themselves. Marketing is the lifeblood of the business. Metigy’s head…
AI in Marketing: How to become a better marketer with Metigy
10th March 2022
Ever wondered why marketing is so complex? You’re not alone. As CEO and co-founder of Metigy, David Fairfull explains the challenges facing smaller businesses: “Digital marketing has never been more difficult and never more critical. So we’re trying to help any SME marketer grow into becoming a great marketer… execute and grow and increase their…
Dear Metigy: How do I stand out in organic search rankings?
24th February 2022
Ideally, it’s important to be on page one of Google search results. Why? “As the search engines get better at indexing the results and showing the correct information to people, fewer and fewer people go to pages two and three. So if you’re not on page one, particularly the first half of page one, then…
How Metigy and Elon Musk are disrupting the future of their industries
31st July 2021
How can you solve complex problems for your customers? If you like stories that combine space, business marketing and the future then this is for you! Our audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on…
Why artificial intelligence is the foundation of creative growth in marketing
16th July 2021
How is artificial intelligence shaping the way we work? Metigy’s CEO and co-founder, David Fairfull, discusses the benefits.
3 AI-driven digital marketing strategies your startup needs right now
27th April 2021
In the past decade, the use of AI has become a prominent feature in business software and is now being used by marketers to widen the gap between businesses as they navigate digital marketing strategies. One of the biggest competitive advantages enterprises tend to have over SMEs is resources. Smaller businesses often lack the financial…
5 changing digital and social media marketing trends in Asia
23rd April 2021
Social media marketing trends in Asia are a powerful tool for any business looking to make the most of digital marketing in the region. Marketing, of course, starts with understanding the trends that influence industries and consumers. Understanding online Asian markets is an important part of many digital marketing campaigns for a reason. By the…
