12th December 2020
Yes, the internet is a global stage where borders are somewhat obsolete. You can have an instant global reach from anywhere in the world. But that doesn’t mean that you can use the same messaging and strategy everywhere. Cultural differences matter and can impact the channels you use and the conversations you have with your…
16th April 2019
When it comes to marketing, the analogy of failing to plan is like planning to fail, has never been more true. Digital marketing has become increasingly complex and it takes careful planning and great technology to get any real return on your investment
23rd May 2018
Creating a marketing platform built around Artificial intelligence, we are asked about the distinction in these definitions. So, this article attempts to help you understand these definitions and how they can be applied to marketing. I have also applied each definition to marketing to show a simple application of how it can be used and…