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22nd June 2022
When it comes to creating content, most small businesses go straight to the idea of producing high-quality videos with high-level equipment such as DSLR’s, stabilizers and lighting fixtures. At this stage, investing in such professional equipment may not be necessary for your business journey. As a matter of fact, most small to medium businesses can…
8th June 2022
Keeping your business top of mind online means keeping up with the latest trends. If you haven’t jumped on board yet with Instagram Reels, here is what you need to know for reel success (yep, we did that). Short-form videos have proven quickly to be one of the most effective video content businesses can run…
9th March 2022
Here’s the truth: Your prospects and customers love videos. They’re consuming video content from your competitors every day. What are you going to do about it? Video content marketing is the most effective marketing strategy to grow your small business. According to Social Media Week, an estimated 82% of online traffic will be video content….
7th March 2022
Are you creating YouTube Shorts yet? Did you know that videos between 15 – 60 seconds can help you reach a wider audience and grow your brand awareness? That’s the power of YouTube Shorts’ videos. It can transform your business. Here’s proof: In just two weeks, Brandon Baums went from 2,300 subscribers and 227,000 total…
22nd February 2022
As a small business owner or marketer, maybe you’ve never thought about how to make an engaging video or how to make explainer videos. But you certainly would have thought about reaching more people and converting them into customers. The key to that is compelling creative visual content. In case you’re wondering ‘how do I…
21st September 2021
As a small business, YouTube can be the perfect place to showcase your products or services. The long-form style of video that YouTube offers enables you to go into great detail about your business and how it can help the potential customers who are watching. YouTube seems like the perfect opportunity to grow your business…
11th August 2021
It’s been a year since Instagram announced its newest feature for connecting with your followers: Reels. But even though it’s been 12 months, you might be new to it and that’s okay. So, what are Reels? The purpose is to create short, 15-second videos, which can be edited to include different audio and effects. You…
12th October 2020
As we’ve already mentioned in our previous article, B-roll is powerful footage that can elevate your story and keep your audience engaged. When you find the right combination of face-to-camera shots, voice overlay and visuals in your story – you can achieve some magical results. What exactly is B-Roll? B-Roll footage, Broll or B roll is…
24th December 2019
Can your business afford to exclude video content from your marketing? That’s what I’m exploring this week with my very special guest Justin Wastnage, the founder of Vloggi and the person that coined the term Vlog.
