How can you solve complex problems for your customers? If you like stories that combine space, business marketing and the future then this is for you! Our audio content manager, Daren Lake decided to create audio candy for your ears. This episode is meant to be consumed with headphones on and will take you on…
machine learning
5 Digital and Social Media Marketing Trends in Europe
12th December 2020
Yes, the internet is a global stage where borders are somewhat obsolete. You can have an instant global reach from anywhere in the world. But that doesn’t mean that you can use the same messaging and strategy everywhere. Cultural differences matter and can impact the channels you use and the conversations you have with your…
Product Update: A new command centre with new AI recommendations
8th September 2020
2 mins. Thousands of modern marketers and SMEs already look to Metigy for insights and recommendations on how they can improve their multi-channel digital marketing. However, with all the challenges that modern marketers face, there is now an even greater need for us to deliver deeper and more insightful recommendations and decision support technology. This is why…
How to improve your Google Ads conversion rate
24th August 2020
Google Ads are a fantastic way to generate new leads. You can target based on keywords, interests, location, and almost anything else that will help you laser focus your ads on your ideal customer. But, it’s no secret that getting high conversion rates can be hard. The average Google Ads conversion rate is just 3.48%….
Ep9: Ecommerce Marketing and reinventing an industry with Zoltan Csaki from Citizen Wolf
16th December 2019
How do you reinvent an industry with only 8 employees? That’s what I’m exploring this week with my very special guest Zoltan Csaki, who is the Co-Founder of Citizen Wolf, who simplify and automate the process of tailoring.
Ep3: How to build a voice first marketing strategy with Nick Myers and Brett Brooks from Redfox AI
10th December 2019
The world’s leading voice search marketing experts Nick Myers and Brett Brooks from Redfox AI join the Forward Thinking podcast to share how to get your marketing strategy ready for the era of AI and Voice first.
Artificial Intelligence vs Machine Learning vs Deep Learning and Marketing
23rd May 2018
Creating a marketing platform built around Artificial intelligence, we are asked about the distinction in these definitions. So, this article attempts to help you understand these definitions and how they can be applied to marketing. I have also applied each definition to marketing to show a simple application of how it can be used and…
Metigy admitted to the IBM Global Entrepreneurship Program
9th May 2017
< 1 min. The Metigy team were very excited to get the news that we had been admitted to the IBM Global Entrepreneurship Program, which includes their access to their BlueMix platform. Aside from some very helpful funding and services benefits, including access to IBM mentors, the real benefit is access to the IBM Watson product to help fuel our…
Why doesn’t your marketing technology recommend ideas?
10th August 2016
2 mins. What if you could map patterns in data, and use Machine Learning to deliver Recommended Actions to help users make the most of real time opportunities and leverage natural trends in conversation to transcend the outcomes normally achieved in small social marketing teams.