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LTV

Why You Should Know Your Customer LTV Metric

2nd November 2018

Most novice marketers have not even heard the term “Customer LTV“, let alone understand how to calculate it or work out what their LTV is. Yet it is one of the most important metrics you need to know when planning your marketing program and making day to day decisions on how to invest in marketing…

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Tags: marketing, best practice, Digital Marketing, CAC, LTV, marketing metrics, Payback period

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