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Why your Business Needs to Focus more on Customer Retention

6th January 2021

Did you know that acquiring a new customer can cost five times more than retaining an existing customer? We spoke to Khoros social media strategist, Amber Dermoudy, who is also a teacher of digital marketing and fur mama to Instafamous kitty, Leonardo DiCatrio on Metigy’s Forward Thinking Podcast. She’s taken a page out of Brene…

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Tags: social media, marketing, recommendations, social marketing, facebook, community management, linkedin, twitter, user experience, marketing tip, Digital Marketing, retention

How to master LinkedIn with Sam Mutimer of Thinktank Social

1st October 2020

Sam Mutimer is the founder of Thinktank Social, one of Australia’s first social media agencies, and she’s seen the value in investing time and effort into LinkedIn over the years, no more so than current items. Sam is a true believer in the fact that your network is your net worth. And from a professional…

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Tags: social, social media, marketing, video, community management, linkedin, Digital Marketing

‘Your backstory is your business backstory’. TEDx Sydney co-founder Fleur Brown shares her secrets to creating a powerful personal brand

31st August 2020

Building your personal brand is vital in order for your business to grow. A personal brand allows something real for the audience to connect with, which is how a loyal brand or business following is formed. This is often achieved by sharing your story or values, often referred to as a backstory. Creating this business…

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Tags: social media, marketing, linkedin, Branding, Digital Marketing, Fluer Brown, Personal Branding

Mastering PR for small business with Liz McKenzie from Canva

10th August 2020

Liz McKenzie is a PR powerhouse. As head of PR and Communications at Canva, the company that has democratised design and now has 15 million active monthly users in over 190 countries, it was a privilege to sit down with her and pick her PR brain about how to approach and best utilise PR.  Check…

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Tags: audience, marketing, social marketing, linkedin, pr

Marketing During Times of Uncertainty: Advice from Marketing Experts

12th June 2020

COVID-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses.  At Metigy, we are building the world’s leading community of Forward Thinking SME Marketers and we want to give you the best advice from the best in the business to support your marketing…

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Tags: marketing, google, video, personalisation, smb, social marketing, facebook, linkedin, user experience

‘People connect with people’ – Geoff Main shares the recipe for great Digital Marketing

9th June 2020

Building a solid and effective digital marketing campaign is much more than that eureka moment and a few team meetings. If you want to see results and build a scalable and successful business, there’s so much more that goes into getting these ideas off the ground. We spoke to Geoff Main, Marketing Director and Founder…

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Tags: audience, social media, marketing, google, social marketing, facebook, community management, linkedin, Digital Marketing

How to Leverage LinkedIn for Your Small Business and Personal Brand with Sally Illingworth

26th May 2020

Sally Illingworth is a communications, marketing and influencer strategist who has become one of Australia’s most prominent media and business experts on LinkedIn. We were lucky to chat with her in the very first episode of Metigy’s Forward Thinking podcast (you can listen to the full podcast episode here) and have condensed her wisdom below. …

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Tags: social media, marketing, social marketing, linkedin, Digital Marketing

How to Create and Optimize a LinkedIn Company Page

10th May 2020

A staggering 30 million companies are now listed on LinkedIn. And that means your company too needs to have a presence on the favorite social network of the business world. But how do you create a LinkedIn company page? And, more importantly, how can you optimize it to boost your company’s reach so you can…

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Tags: social media, marketing, social marketing, linkedin, Digital Marketing

Ep16: Your network is your net worth – Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social

6th May 2020

“Your network is your net worth.” I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social. Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social…

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Tags: social, audience, marketing, video, technology, smb, social marketing, facebook, community management, linkedin, Podcast

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