Building your personal brand is vital in order for your business to grow. A personal brand allows something real for the audience to connect with, which is how a loyal brand or business following is formed. This is often achieved by sharing your story or values, often referred to as a backstory. Creating this business…
Mastering PR for small business with Liz McKenzie from Canva
10th August 2020
Liz McKenzie is a PR powerhouse. As head of PR and Communications at Canva, the company that has democratised design and now has 15 million active monthly users in over 190 countries, it was a privilege to sit down with her and pick her PR brain about how to approach and best utilise PR. Check…
Marketing During Times of Uncertainty: Advice from Marketing Experts
12th June 2020
COVID-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses. At Metigy, we are building the world’s leading community of Forward Thinking SME Marketers and we want to give you the best advice from the best in the business to support your marketing…
‘People connect with people’ – Geoff Main shares the recipe for great Digital Marketing
9th June 2020
Building a solid and effective digital marketing campaign is much more than that eureka moment and a few team meetings. If you want to see results and build a scalable and successful business, there’s so much more that goes into getting these ideas off the ground. We spoke to Geoff Main, Marketing Director and Founder…
How to Leverage LinkedIn for Your Small Business and Personal Brand with Sally Illingworth
26th May 2020
Sally Illingworth is a communications, marketing and influencer strategist who has become one of Australia’s most prominent media and business experts on LinkedIn. We were lucky to chat with her in the very first episode of Metigy’s Forward Thinking podcast (you can listen to the full podcast episode here) and have condensed her wisdom below. …
How to Create and Optimize a LinkedIn Company Page
10th May 2020
A staggering 30 million companies are now listed on LinkedIn. And that means your company too needs to have a presence on the favorite social network of the business world. But how do you create a LinkedIn company page? And, more importantly, how can you optimize it to boost your company’s reach so you can…
How to Create a Multi-image Gallery Post
10th February 2020
Metigy allows you to create a gallery of multiple image posts for all social media channels. That means that a single post will show up to 5 images. Why would you want to do this? Multi-image posts are a great way to drive organic post engagements – meaning you don’t need to book ads. Sign-up…
Ep16: Your network is your net worth – Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social
6th February 2020
“Your network is your net worth.” I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social. Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social…
Small Business Over a Small Coffee – Season 1 Episode 1 – Share With Oscar
4th February 2020
Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward thinking SMB marketers with the…