The New Kids On The Block are looking to reinvent what Clubhouse started Social Audio is on the rise and looking to take over the market share and buzz that Clubhouse has created. This article will help you understand your marketing efforts and how to use them for your business in the podcast and live…
EP 22: Why your first business goal should be to make $1 of profit with Finder.com CEO, Fred Schebesta
6th July 2021
Why is it so important to focus your first business goal on making at least a $1 profit? That’s what we’re exploring in this episode with Australia’s first-ever digital marketer, Fred Schebesta, CEO and co-founder of Finder.com.
5 successful content ideas to build your personal LinkedIn brand
17th June 2021
In the professional world, your personal brand often speaks to new contacts before you do. Personal branding is the process of marketing your business, career, or yourself to attract opportunities and grow your professional network. Because most of our networking occurs online, LinkedIn plays a considerable role in your branding. Business owners like you use…
Small Business Guide: Should you use LinkedIn ads?
14th May 2021
There’s a quiet opinion among digital marketers that LinkedIn ads are the expensive cousin of Facebook ads. There is some truth in that, but LinkedIn as a paid marketing platform has some hidden strengths if you’re willing to mine for them. Here are some great reasons you should be using LinkedIn ads (and a couple…
A simple guide to social media image sizes: What are the rules?
22nd April 2021
Making your content stand out on social media is no easy task. But eye-catching imagery that showcases your brand can help you get noticed, grow your audience, and boost your digital presence. Pictures, graphics, and videos can quickly catch the attention of your target audience. And you’ll want to optimize them for the platform you…
How the Clubhouse app can raise your brand awareness (part 2)
20th April 2021
Welcome to part two of how the Clubhouse app can raise your brand awareness series. This is unofficially titled ‘The copycat syndrome’ because of what’s been happening over the last few weeks. Feel free to read part one and get yourself up to speed, but if “you ain’t got time for that“, then the quick TLDR summary…
Why your Business Needs to Focus more on Customer Retention
6th January 2021
Did you know that acquiring a new customer can cost five times more than retaining an existing customer? We spoke to Khoros social media strategist, Amber Dermoudy, who is also a teacher of digital marketing and fur mama to Instafamous kitty, Leonardo DiCatrio on Metigy’s Forward Thinking Podcast. She’s taken a page out of Brene…
How to master LinkedIn with Sam Mutimer of Thinktank Social
1st October 2020
Sam Mutimer is the founder of Thinktank Social, one of Australia’s first social media agencies, and she’s seen the value in investing time and effort into LinkedIn over the years, no more so than current items. Sam is a true believer in the fact that your network is your net worth. And from a professional…
‘Your backstory is your business backstory’. TEDx Sydney co-founder Fleur Brown shares her secrets to creating a powerful personal brand
31st August 2020
Building your personal brand is vital in order for your business to grow. A personal brand allows something real for the audience to connect with, which is how a loyal brand or business following is formed. This is often achieved by sharing your story or values, often referred to as a backstory. Creating this business…