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Growth Marketing

How to Use Webinars for Lead Generation

15th January 2021

Webinars are having a moment as one of the best ways to engage with your audience. They’re a powerful marketing tactic to generate leads. Considering how physical business events around the world are cancelled, there’s no better time than now to jump on the webinar bandwagon. The ripple effects of COVID-19 means that your future…

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Tags: social marketing, social media marketing, video content, Digital Marketing, Growth Marketing, video marketing, CRM, Webinar

3 Strategies to Build Your Email List from the Ground Up

11th January 2021

According to a Litmus survey on 372 marketers worldwide, email marketing delivers a whopping 38:1 ROI. If you’re not investing it in, you’re missing out on a significant growth opportunity. However, we understand email marketing is hard to get started with. You need to build a subscriber list that is ENGAGED and INTERESTED in hearing from…

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Tags: audience, marketing, social marketing, marketing strategy, Digital Marketing, Growth Marketing, Email Marketing

8 Slack Communities for Digital Marketers that you should join today

7th September 2020

A like-minded peer group is valuable for any marketer, no matter what point you’re at in your career. Being able to bounce ideas off experienced marketers and share best-practices is going to help you keep your marketing knowledge up-to-date, and ensure you’re making the right moves to hit your own targets. In this article, I’ll…

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Tags: social media, marketing, learning, social marketing, seo, content marketing, Digital Marketing, Growth Marketing

How to Build Awesome Backlinks in 2020

14th April 2020

Acquiring backlinks is still one of the most important strategies for all businesses looking to grow organic traffic in 2020. Google uses backlinks as a key ranking factor. In short: without quality sites linking to your content, it’s going to be tough to boost your rankings. But so few marketers have a backlink strategy. Why?…

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Tags: seo, Digital Marketing, SEO Strategy, Growth Marketing, backlins, link building

10 Tips to Write Effective Google Ads with Examples

17th March 2020

Google Ads, formerly Google AdWords, is a great way to promote your business and boost product sales. They are easy-to-use and typically offer a decent ad spend ROI, when used correctly. But how can you maximize your Google Ads ROI? Today, we will look at how to write great ad copy and how this can…

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Tags: marketing, Digital Marketing, Growth Marketing, google ads

Ep12: How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva

31st December 2019

What’s the main reason behind Canva’s success? People. This week, my very special guest Mahesh Muralidhar details how he led People Operations at Canva (where he was employee number 25) from a small initial team to more than 200 across three offices. If you are looking to make your next marketing hire, this episode is…

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Tags: marketing, technology, learning, linkedin, Growth Marketing, Podcast, Canva, Hiring

Ep5: How Cheryl Mack became the most connected person in Australian Business

12th December 2019

Cheryl Mack, who built Australia’s largest Startup and Growth conference StartCon, joins the Forward Thinking Podcast to share how she grew her personal business connections to over 8,000 and how you can do the same.

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Tags: social media, social marketing, linkedin, podcasts, marketing tip, Growth Marketing, Email Marketing, startcon

Ep4: How to get your first 100 customers with Ben Wong from Academy Xi

11th December 2019

Ben Wong, the CEO and Co-founder of Academy Xi, a future-focused education company that has trained over 5,000 people since 2016, joins the Forward Thinking Podcast to talk marketing, the future of learning and how he got his first 100 customers.

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Tags: social media, marketing, technology, learning, social marketing, community management, user experience, podcasts, social media marketing, Growth Marketing, customer interviews

Ep2: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months

8th December 2019

Australia’s leading growth marketer Anna Cheng joins the Forward Thinking podcast to share how she grew Spaceship to $100m in funds under management in 4 months using growth marketing.

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Tags: social media, marketing, technology, social marketing, user experience, Growth Marketing, growth, Podcast

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