14th April 2020
Acquiring backlinks is still one of the most important strategies for all businesses looking to grow organic traffic in 2020. Google uses backlinks as a key ranking factor. In short: without quality sites linking to your content, it’s going to be tough to boost your rankings. But so few marketers have a backlink strategy. Why?…
17th March 2020
Google Ads, formerly Google AdWords, is a great way to promote your business and boost product sales. They are easy-to-use and typically offer a decent ad spend ROI, when used correctly. But how can you maximize your Google Ads ROI? Today, we will look at how to write great ad copy and how this can…
31st December 2019
What’s the main reason behind Canva’s success? People. This week, my very special guest Mahesh Muralidhar details how he led People Operations at Canva (where he was employee number 25) from a small initial team to more than 200 across three offices. If you are looking to make your next marketing hire, this episode is…
12th December 2019
Cheryl Mack, who built Australia’s largest Startup and Growth conference StartCon, joins the Forward Thinking Podcast to share how she grew her personal business connections to over 8,000 and how you can do the same.
11th December 2019
Ben Wong, the CEO and Co-founder of Academy Xi, a future-focused education company that has trained over 5,000 people since 2016, joins the Forward Thinking Podcast to talk marketing, the future of learning and how he got his first 100 customers.
8th December 2019
Australia’s leading growth marketer Anna Cheng joins the Forward Thinking podcast to share how she grew Spaceship to $100m in funds under management in 4 months using growth marketing.
6th February 2019
Often when I talk to customers or speak at events, I get asked what are my hot tips for growth hacking, or growth marketing, as I much prefer to call it. I dislike the term “growth hacking” because I feel it somehow implies you can hack your way to sustained growth, and I just don’t…