15th April 2021
What is a Google Ads Extension? Good Google Ads Extensions broaden your advert’s scope with additional information, which gives people more reasons to choose your business. There are a variety of extensions that enhance the scope of your Google Ad by allowing you to add features, like: Location information Deep links to your website Additional…
6th April 2021
The goal of your business is to provide the right products and services that your customers need. Google Ads is a great way to get in front of your customers who are ready to buy from you, and mobile consumption of content is at an all-time high. The channel where this increase in mobile consumption…
9th February 2021
Time and time again, investing in SEO (Search Engine Optimization) has been proven to be the most sustainable way to grow your business. There are many reasons to invest in SEO: It’s effective. Results compound with time. Anyone can learn the basics. However, depending on where your business is in its lifecycle, it can be…
11th January 2021
Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique,…
2nd November 2020
Google My Business is a free service that allows businesses to appear in both the Google search index and Google Maps. Adding your business listing is a great way to boost your brand’s visibility on the world’s favorite search engine. But how do you actually set up Google My Business? This concise guide will walk…
26th October 2020
The marketing industry is full of jargon. Today, we are taking a look at two commonly confused terms: SEO and SEM. Search engine optimization (SEO) and search engine marketing (SEM) are two powerful strategies for driving traffic to your web presence. But what are the differences between the two? Do you need to have a…
24th August 2020
Google Ads are a fantastic way to generate new leads. You can target based on keywords, interests, location, and almost anything else that will help you laser focus your ads on your ideal customer. But, it’s no secret that getting high conversion rates can be hard. The average Google Ads conversion rate is just 3.48%….
13th July 2020
If you’re starting out with Google Ads (and paid advertising in general), the terminology can be confusing. However, if you start running ads without knowing what your campaigns are doing, you’ll end up wasting money. One factor that can affect your campaign outcome is your bidding strategy. In this article, I’ll walk you through the…
25th June 2020
Cast your mind back to January 2020, when you would have thought the bushfires that ravaged Australia were going to be the defining moment of this year. How wrong we were. As we continue to face uncertain times, we need to keep business and marketing ticking along in this Covid aftermath (or Covid continuation). As…