24th August 2020
Google Ads are a fantastic way to generate new leads. You can target based on keywords, interests, location, and almost anything else that will help you laser focus your ads on your ideal customer. But, it’s no secret that getting high conversion rates can be hard. The average Google Ads conversion rate is just 3.48%….
13th July 2020
If you’re starting out with Google Ads (and paid advertising in general), the terminology can be confusing. However, if you start running ads without knowing what your campaigns are doing, you’ll end up wasting money. One factor that can affect your campaign outcome is your bidding strategy. In this article, I’ll walk you through the…
25th June 2020
Cast your mind back to January 2020, when you would have thought the bushfires that ravaged Australia were going to be the defining moment of this year. How wrong we were. As we continue to face uncertain times, we need to keep business and marketing ticking along in this Covid aftermath (or Covid continuation). As…
12th June 2020
COVID-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses. At Metigy, we are building the world’s leading community of Forward Thinking SME Marketers and we want to give you the best advice from the best in the business to support your marketing…
9th June 2020
Building a solid and effective digital marketing campaign is much more than that eureka moment and a few team meetings. If you want to see results and build a scalable and successful business, there’s so much more that goes into getting these ideas off the ground. We spoke to Geoff Main, Marketing Director and Founder…
24th April 2020
In our recent Google Ads Webinar, we wanted to answer the question of why customers should try them. And in particular, how Metigy is using our AI Recommendation technology to address the issue that a lot of businesses have with Google Ads. And that is the perceived complexity of creating and running an ad campaign….
21st April 2020
Metigy’s Google Ads solution is live. We are excited to have built an easy way for SME’s to create and manage Google Ads with just a few clicks in a simple interface. In the following webinar, we wanted to answer the question of why customers should use Google Ads and why they will work for…
17th February 2020
This article is a walkthrough so you can create your first Google Display Ad using Metigy’s advanced AI Recommendation interface. You can find the Ads module in the left-hand menu. And if you are not yet a customer, sign up on the website today. Create your first Google Display Ad From within the Google Ads…
12th February 2020
This article is a walkthrough so you can create your first Google Search Ad using Metigy’s advanced AI Recommendation interface. You can find the Ads module in the left-hand menu. And if you are not yet a customer, sign up on the website today. Create your first Google Search Ad From within the Google Ads…