As a small business trying to stand out from your competition, Google Ads can be a game-changer. Using this marketing tool to its full potential requires understanding your audiences. Targeting individual, prospective customers at different times will help you cut through the noise and be noticed. Here are tips on how to have some Google…
Competitor Analysis: How to spy on your rival’s social media pages
28th May 2021
Gathering data is crucial for staying competitive, especially when it comes to staying current on pivotal industry trends. Most social media platforms offer analytics for business owners and marketing managers to analyze their content, which is similar to the Metigy Content Publishing Toolkit. Rather than relying on your performance over time, you need to gain…
How to increase your website conversion in 4 easy steps
19th May 2021
While many of the suggestions around increasing your website conversion sound simple, it’s surprising how many businesses miss out on the obvious steps. It’s easy to get wrapped up in the design of your website, lured into subscribing to apps and plugins, but what many companies fail to do is listen to their customers. Customers…
Google Ad Extensions: The ultimate guide for small businesses
15th April 2021
What is a Google Ads Extension? Good Google Ads Extensions broaden your advert’s scope with additional information, which gives people more reasons to choose your business. There are a variety of extensions that enhance the scope of your Google Ad by allowing you to add features, like: Location information Deep links to your website Additional…
How to use Google Ads to convert your mobile customers
6th April 2021
The goal of your business is to provide the right products and services that your customers need. Google Ads is a great way to get in front of your customers who are ready to buy from you, and mobile consumption of content is at an all-time high. The channel where this increase in mobile consumption…
When Should Your Business Invest in SEO?
9th February 2021
Time and time again, investing in SEO (Search Engine Optimization) has been proven to be the most sustainable way to grow your business. There are many reasons to invest in SEO: It’s effective. Results compound with time. Anyone can learn the basics. However, depending on where your business is in its lifecycle, it can be…
How to use Google Trends for Keyword Research
11th January 2021
Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique,…
How to Create a Google My Business Page
2nd November 2020
Google My Business is a free service that allows businesses to appear in both the Google search index and Google Maps. Adding your business listing is a great way to boost your brand’s visibility on the world’s favorite search engine. But how do you actually set up Google My Business? This concise guide will walk…
SEO vs. SEM: What’s the Difference and Why Should You Care?
26th October 2020
The marketing industry is full of jargon. Today, we are taking a look at two commonly confused terms: SEO and SEM. Search engine optimization (SEO) and search engine marketing (SEM) are two powerful strategies for driving traffic to your web presence. But what are the differences between the two? Do you need to have a…