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Vanity metrics: What are they and how you can avoid them?

2nd January 2020

Every marketer has fallen prey to vanity metrics before. I know I have. And it’s no surprise. We marketers love numbers, particularly when they are going up. But there are some metrics that simply do not move the needle in terms of business goals. This post is going to take a quick look at some…

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Tags: social media, marketing, social marketing, analytics, facebook, twitter, google analytics, Digital Marketing, marketing metrics

What are Tracking URLs?

29th January 2018

Get more from your content by using Tracking URLs to understand the conversion rate of content. Activate your audience through our detailed reporting and insights.

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Tags: reporting, faqs, tracking, tracking link, short url, bit.ly, ow.ly, tracking url, shortened url, hashed url, google analytics, link tracking, tracking URLs

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