29th November 2021
When running your small business, it’s often hard to navigate your time to adapt to the new advertising changes, let alone keep up with them. So what do you need to know right now? Here’s what you need to know about the latest changes in data privacy and how to adapt your approach to doing…
19th May 2021
With a 37% increase in advert impressions and a 6% decrease in price per advert in 2019, Facebook advertising could be just what you need to drive business growth. However, not all Facebook ads can deliver results; not because people aren’t interested in the offer, but rather due to poor design. Even if you have…
22nd April 2021
Making your content stand out on social media is no easy task. But eye-catching imagery that showcases your brand can help you get noticed, grow your audience, and boost your digital presence. Pictures, graphics, and videos can quickly catch the attention of your target audience. And you’ll want to optimize them for the platform you…
20th April 2021
Welcome to part two of how the Clubhouse app can raise your brand awareness series. This is unofficially titled ‘The copycat syndrome’ because of what’s been happening over the last few weeks. Feel free to read part one and get yourself up to speed, but if “you ain’t got time for that“, then the quick TLDR summary…
6th January 2021
Did you know that acquiring a new customer can cost five times more than retaining an existing customer? We spoke to Khoros social media strategist, Amber Dermoudy, who is also a teacher of digital marketing and fur mama to Instafamous kitty, Leonardo DiCatrio on Metigy’s Forward Thinking Podcast. She’s taken a page out of Brene…
22nd December 2020
As we continue to experience uncertain times going into 2021, businesses are experiencing pretty much everything except business as usual. This has lead to 38.9% of companies cutting marketing spend due to COVID-19. So how do we approach marketing in this adjusted crisis reality? With people stuck indoors and at home, it’s no secret that…
3rd December 2020
2 mins. The BIRDI platform helps businesses efficiently and easily integrate drones into their operations. This includes everything from pilot selection through to hardware, insurance, mission planning and operational health and safety. Businesses can access more than 1,400 drone users across Australia through BIRDI. The platform also enables any business to leverage the insights provided by drone…
25th November 2020
Influencer marketing is becoming one of the most talked-about marketing strategies. Brands are increasingly turning to influencers to drive brand awareness and source unique content. But why is it so popular? And how can you create an effective influencer marketing strategy? This post aims to answer both of these questions. So let’s get started! Why…
9th November 2020
As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…