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Why your Business Needs to Focus more on Customer Retention

6th January 2021

Did you know that acquiring a new customer can cost five times more than retaining an existing customer? We spoke to Khoros social media strategist, Amber Dermoudy, who is also a teacher of digital marketing and fur mama to Instafamous kitty, Leonardo DiCatrio on Metigy’s Forward Thinking Podcast. She’s taken a page out of Brene…

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Tags: social media, marketing, recommendations, social marketing, facebook, community management, linkedin, twitter, user experience, marketing tip, Digital Marketing, retention

Marketing on a budget in times of uncertainty

22nd December 2020

As we continue to experience uncertain times going into 2021, businesses are experiencing pretty much everything except business as usual. This has lead to 38.9% of companies cutting marketing spend due to COVID-19. So how do we approach marketing in this adjusted crisis reality?  With people stuck indoors and at home, it’s no secret that…

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Tags: social media, marketing, social marketing, facebook, education, seo, innovation, content marketing

Case Study: How BIRDI utilised Metigy’s marketing intelligence to double its social media audience in just six weeks

3rd December 2020

2 mins. The BIRDI platform helps businesses efficiently and easily integrate drones into their operations. This includes everything from pilot selection through to hardware, insurance, mission planning and operational health and safety. Businesses can access more than 1,400 drone users across Australia through BIRDI. The platform also enables any business to leverage the insights provided by drone…

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Tags: marketing, technology, social marketing, facebook, artificial intelligence, community management

How to Create an Effective Influencer Marketing Strategy for your small business

25th November 2020

Influencer marketing is becoming one of the most talked-about marketing strategies. Brands are increasingly turning to influencers to drive brand awareness and source unique content.  But why is it so popular? And how can you create an effective influencer marketing strategy? This post aims to answer both of these questions.  So let’s get started! Why…

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Tags: social, social media, marketing, social marketing, facebook, twitter, instagram, content marketing, Digital Marketing, Instagram ad, influencers

How to Get Started with Competitor Monitoring (and Why You Should Be Doing It)

9th November 2020

As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…

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Tags: social, social media, targeting, marketing, social marketing, facebook, twitter, Metigy, strategy, competitor, marketing strategy, monitoring, Digital Marketing, SEO Strategy, content strategy, google ads, Competition

Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar

6th August 2020

How do you grow your business 7% every week? This week, my very special guests Lisa and Louise from Share with Oscar, discuss the different tactics they are using to grow their business 7% week on week. Spoiler alert: one of the big drivers is the amazing community they have built.

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Tags: marketing, technology, learning, smb, social marketing, facebook, community management, user experience, Share with Oscar, Podcast

Social Media Marketing for Restaurants and Cafes – An Expert’s Guide

2nd July 2020

Having just gone through one of the biggest punch-in-the-guts that hospitality has seen in living memory, we thought we’d turn our attention to the industry that is so dear to our hearts (and stomachs). Just like every other industry, social media marketing is vital to the success of hospitality businesses. It helps with brand awareness,…

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Tags: audience, social media, marketing, social marketing, facebook, community management, Podcast

Marketing During Times of Uncertainty: Advice from Marketing Experts

12th June 2020

COVID-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses.  At Metigy, we are building the world’s leading community of Forward Thinking SME Marketers and we want to give you the best advice from the best in the business to support your marketing…

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Tags: marketing, google, video, personalisation, smb, social marketing, facebook, linkedin, user experience

Why do I have to log in to Facebook to connect my Instagram account?

11th June 2020

If you have tried to connect your Instagram account to Metigy you might be wondering why you are prompted to log in to Facebook first. The simple answer is that Facebook owns Instagram and this is a move by Facebook to bring Instagram inline with Facebook’s other tools. It opens up more reporting metrics and…

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Tags: facebook, instagram, connect profile, connect channel, connect page

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