5th August 2019
Social media is just for posting company updates, networking and looking at photos of cats, right? Wrong. Social media has become a key arena for generating leads and closing sales. According to LinkedIn, 78% of social sellers outsell peers who don’t use social media. That means that if you don’t use the power of social…
30th July 2019
What’s your marketing secret weapon? Here’s a hint. Do you belong to at least one Facebook or LinkedIn Group? If you haven’t leveraged Social Media Groups for your business, I’m going to show you why you need to test them as soon as possible and why they are a marketer’s secret weapon. Social Media Groups…
12th July 2019
You can create what is known as a “Dark Post” in Metigy. What that is is a post that publishes to your facebook page, but your audience will not see it, but you can still run it as a “boost” ad on Facebook and Instagram. Yes, that sounds counter-intuitive. The reason you do this is…
28th December 2018
Facebook Audiences refers to the users that are on Facebook who interact with your content. But wtith target ads, you can go beyond that.
28th December 2018
Setting up Facebook Ad Audiences allows you to define and refine your audiences. Then continually re-use them an improve them. Metigy current uses the audiences you define within Facebook when you Boost your Facebook Posts. You can read about boosting posts in our Facebook and Instagram Boosted Social Media Post. Getting Started Everything you need to…
26th November 2018
Welcome to the Metigy IQ Guide to creating a Facebook Business Account. You would want to do this to keep any advertising you create for business separate from your personal account – Facebook sometimes creates a personal account for you. When you book ads through an account, Facebook tracks all performance against that. This is…
15th October 2018
Whether you are new to video marketing or a veteran, Metigy wanted to answer a very important question in a current context. “If I am posting video content to Facebook, should I post it natively or can I just repost using a link from another platform?” Note: Native means to post the file directly to Facebook, rather…
9th October 2018
Learn how to set up Facebook Boost for your posts through Metigy’s Content Curator ad spend manager.
14th May 2018
So you’ve reached the stage of setting up or even updating your the Facebook Page for your business. That’s Great! Let’s make sure you get off on the right foot by setting it up correctly. What does that mean? It’s one thing to go in and set up the basics. That means you’re there and…