Our second Forward-Thinking Marketer Award goes to Mortgage Choice The Metigy Community Team are very excited to announce the next winner of our Forward-Thinking Marketer Award which goes to Mortgage Choice, a mortgage brokerage in Australia with 400+ branches in their network. About Mortgage Choice Mortgage Choice is a fully-fledged financial services provider. Our goal…
Essential Facebook metrics and how to measure them
10th September 2019
How do you know how well your Facebook strategy is working? The answer: metrics. Like every social media marketer, you need to track metrics to optimize and refine your Facebook social strategy. But which metrics should you use? And what is the best way to track them? Using Facebook insights or a standalone solution? This…
5 powerful social selling strategies
5th August 2019
Social media is just for posting company updates, networking and looking at photos of cats, right? Wrong. Social media has become a key arena for generating leads and closing sales. According to LinkedIn, 78% of social sellers outsell peers who don’t use social media. That means that if you don’t use the power of social…
Social Media Groups are your secret weapon! But how do you use them?
30th July 2019
What’s your marketing secret weapon? Here’s a hint. Do you belong to at least one Facebook or LinkedIn Group? If you haven’t leveraged Social Media Groups for your business, I’m going to show you why you need to test them as soon as possible and why they are a marketer’s secret weapon. Social Media Groups…
Dark Post (ad only) Creation for Facebook and Instagram Boost
12th July 2019
You can create what is known as a “Dark Post” in Metigy. What that is is a post that publishes to your facebook page, but your audience will not see it, but you can still run it as a “boost” ad on Facebook and Instagram. Yes, that sounds counter-intuitive. The reason you do this is…
Using Facebook Audiences for Ad Targeting
28th December 2018
Facebook Audiences refers to the users that are on Facebook who interact with your content. But wtith target ads, you can go beyond that.
How to Create Facebook Ad Audiences in Business Manager
28th December 2018
Setting up Facebook Ad Audiences allows you to define and refine your audiences. Then continually re-use them an improve them. Metigy current uses the audiences you define within Facebook when you Boost your Facebook Posts. You can read about boosting posts in our Facebook and Instagram Boosted Social Media Post. Getting Started Everything you need to…
Create your Facebook Business Account and Setup Facebook Ads
26th November 2018
Welcome to the Metigy IQ Guide to creating a Facebook Business Account. You would want to do this to keep any advertising you create for business separate from your personal account – Facebook sometimes creates a personal account for you. When you book ads through an account, Facebook tracks all performance against that. This is…
Always go native with Facebook video
15th October 2018
Whether you are new to video marketing or a veteran, Metigy wanted to answer a very important question in a current context. “If I am posting video content to Facebook, should I post it natively or can I just repost using a link from another platform?” Note: Native means to post the file directly to Facebook, rather…