22nd April 2021
Making your content stand out on social media is no easy task. But eye-catching imagery that showcases your brand can help you get noticed, grow your audience, and boost your digital presence. Pictures, graphics, and videos can quickly catch the attention of your target audience. And you’ll want to optimize them for the platform you…
20th April 2021
Welcome to part two of how the Clubhouse app can raise your brand awareness series. This is unofficially titled ‘The copycat syndrome’ because of what’s been happening over the last few weeks. Feel free to read part one and get yourself up to speed, but if “you ain’t got time for that“, then the quick TLDR summary…
6th January 2021
Did you know that acquiring a new customer can cost five times more than retaining an existing customer? We spoke to Khoros social media strategist, Amber Dermoudy, who is also a teacher of digital marketing and fur mama to Instafamous kitty, Leonardo DiCatrio on Metigy’s Forward Thinking Podcast. She’s taken a page out of Brene…
22nd December 2020
As we continue to experience uncertain times going into 2021, businesses are experiencing pretty much everything except business as usual. This has lead to 38.9% of companies cutting marketing spend due to COVID-19. So how do we approach marketing in this adjusted crisis reality? With people stuck indoors and at home, it’s no secret that…
3rd December 2020
2 mins. The BIRDI platform helps businesses efficiently and easily integrate drones into their operations. This includes everything from pilot selection through to hardware, insurance, mission planning and operational health and safety. Businesses can access more than 1,400 drone users across Australia through BIRDI. The platform also enables any business to leverage the insights provided by drone…
25th November 2020
Influencer marketing is becoming one of the most talked-about marketing strategies. Brands are increasingly turning to influencers to drive brand awareness and source unique content. But why is it so popular? And how can you create an effective influencer marketing strategy? This post aims to answer both of these questions. So let’s get started! Why…
9th November 2020
As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…
6th August 2020
How do you grow your business 7% every week? This week, my very special guests Lisa and Louise from Share with Oscar, discuss the different tactics they are using to grow their business 7% week on week. Spoiler alert: one of the big drivers is the amazing community they have built.
2nd July 2020
Having just gone through one of the biggest punch-in-the-guts that hospitality has seen in living memory, we thought we’d turn our attention to the industry that is so dear to our hearts (and stomachs). Just like every other industry, social media marketing is vital to the success of hospitality businesses. It helps with brand awareness,…