2 mins. The BIRDI platform helps businesses efficiently and easily integrate drones into their operations. This includes everything from pilot selection through to hardware, insurance, mission planning and operational health and safety. Businesses can access more than 1,400 drone users across Australia through BIRDI. The platform also enables any business to leverage the insights provided by drone…
How to Create an Effective Influencer Marketing Strategy for your small business
25th November 2020
Influencer marketing is becoming one of the most talked-about marketing strategies. Brands are increasingly turning to influencers to drive brand awareness and source unique content. But why is it so popular? And how can you create an effective influencer marketing strategy? This post aims to answer both of these questions. So let’s get started! Why…
How to Get Started with Competitor Monitoring (and Why You Should Be Doing It)
9th November 2020
As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…
Social Media Marketing for Restaurants and Cafes – An Expert’s Guide
2nd July 2020
Having just gone through one of the biggest punch-in-the-guts that hospitality has seen in living memory, we thought we’d turn our attention to the industry that is so dear to our hearts (and stomachs). Just like every other industry, social media marketing is vital to the success of hospitality businesses. It helps with brand awareness,…
Marketing During Times of Uncertainty: Advice from Marketing Experts
12th June 2020
COVID-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses. At Metigy, we are building the world’s leading community of Forward Thinking SME Marketers and we want to give you the best advice from the best in the business to support your marketing…
Why do I have to login to Facebook to connect my Instagram account?
11th June 2020
If you have tried to connect your Instagram account to Metigy you might be wondering why you are prompted to log in to Facebook first. The simple answer is that Facebook owns Instagram and this is a move by Facebook to bring Instagram inline with Facebook’s other tools. It opens up more reporting metrics and…
‘People connect with people’ – Geoff Main shares the recipe for great Digital Marketing
9th June 2020
Building a solid and effective digital marketing campaign is much more than that eureka moment and a few team meetings. If you want to see results and build a scalable and successful business, there’s so much more that goes into getting these ideas off the ground. We spoke to Geoff Main, Marketing Director and Founder…
Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar
6th April 2020
How do you grow your business 7% every week? This week, my very special guests Lisa and Louise from Share with Oscar, discuss the different tactics they are using to grow their business 7% week on week. Spoiler alert: one of the big drivers is the amazing community they have built.
How to Boost Your Facebook Engagement
11th February 2020
Maintaining Facebook engagement is crucial for any social media strategy. But trends are suggesting that it’s harder than ever to keep users engaged. Rival IQ released a study that showed that the median engagement across all industries was 0.16%, but in 2019 this figure has dropped to just 0.09%. Cleary the battle for engagement…