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facebook business

Essential Facebook metrics and how to measure them

10th September 2019

How do you know how well your Facebook strategy is working? The answer: metrics. Like every social media marketer, you need to track metrics to optimize and refine your Facebook social strategy. But which metrics should you use? And what is the best way to track them? Using Facebook insights or a standalone solution? This…

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Tags: facebook, tracking, Facebook Audience, facebook video, facebook business, facebook page, marketing metrics

Create your Facebook Business Account and Setup Facebook Ads

26th November 2018

Welcome to the Metigy IQ Guide to creating a Facebook Business Account. You would want to do this to keep any advertising you create for business separate from your personal account – Facebook sometimes creates a personal account for you. When you book ads through an account, Facebook tracks all performance against that. This is…

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Tags: facebook, instagram, facebook business manager, facebook business, ad manager, facebook ads

Cheat sheet: Facebook Pages and Starting on the right foot

14th May 2018

So you’ve reached the stage of setting up or even updating your the Facebook Page for your business. That’s Great! Let’s make sure you get off on the right foot by setting it up correctly. What does that mean? It’s one thing to go in and set up the basics. That means you’re there and…

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Tags: smb, facebook, seo, facebook business, facebook page, facebook page creation, marketing tip, social media marketing

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