30th March 2021
Facebook’s now famous (or perhaps infamous?) news ban in Australia took many people by surprise. However, those most surprised were likely the small businesses that were swept up in Facebook’s algorithmic categorisation of ‘news’ and saw their pages blocked. For years small businesses have been told how important it is to use Facebook to reach…
28th December 2018
Setting up Facebook Ad Audiences allows you to define and refine your audiences. Then continually re-use them an improve them. Metigy current uses the audiences you define within Facebook when you Boost your Facebook Posts. You can read about boosting posts in our Facebook and Instagram Boosted Social Media Post. Getting Started Everything you need to…
26th November 2018
Welcome to the Metigy Learning Guide to creating a Facebook Business Account. You would want to do this to keep any advertising you create for business separate from your personal account – Facebook sometimes creates a personal account for you. When you book ads through an account, Facebook tracks all performance against that. This is…