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Facebook Audience

Essential Facebook metrics and how to measure them

10th September 2019

How do you know how well your Facebook strategy is working? The answer: metrics. Like every social media marketer, you need to track metrics to optimize and refine your Facebook social strategy. But which metrics should you use? And what is the best way to track them? Using Facebook insights or a standalone solution? This…

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Tags: facebook, tracking, Facebook Audience, facebook video, facebook business, facebook page, marketing metrics

Segment and target your audience to increase relevancy

15th August 2019

In case you have not realized this yet, you can use our new Facebook and Instagram advertising options to target specific audiences with targeted messages

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Tags: Facebook Audience, how to, social advertising, advertising, Audience segmentation

How to Create Facebook Ad Audiences in Business Manager

28th December 2018

Setting up Facebook Ad Audiences allows you to define and refine your audiences. Then continually re-use them an improve them. Metigy current uses the audiences you define within Facebook when you Boost your Facebook Posts. You can read about boosting posts in our Facebook and Instagram Boosted Social Media Post. Getting Started Everything you need to…

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Tags: audience, facebook, instagram, facebook boost, facebook post, facebook post boost, Facebook Audience, Ad Audience, facebook business manager

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