What’s the first thing you do when you wake up? If you’re like a lot of consumers, you might turn off the alarm or check your inbox (after meditating and journaling, of course!). Email remains a huge part of our lives—in fact, over 300 billion emails are sent per day— THREE HUNDRED BILLION! Which means that…
Email Marketing
The six secrets of successful email marketing campaigns
4th June 2021
The concept of successful email marketing campaigns or use of EDMs (electronic direct mail) can be beneficial to small or independent businesses for a multitude of reasons. Firstly, it’s an efficient and effective way to communicate a company’s message to a large group of people. If an email campaign is done correctly, it can increase…
3 AI-driven digital marketing strategies your startup needs right now
27th April 2021
In the past decade, the use of AI has become a prominent feature in business software and is now being used by marketers to widen the gap between businesses as they navigate digital marketing strategies. One of the biggest competitive advantages enterprises tend to have over SMEs is resources. Smaller businesses often lack the financial…
3 Strategies to Build Your Email List from the Ground Up
18th January 2021
According to a Litmus survey on 372 marketers worldwide, email marketing delivers a whopping 38:1 ROI. If you’re not investing it in, you’re missing out on a significant growth opportunity. However, we understand email marketing is hard to get started with. You need to build a subscriber list that is ENGAGED and INTERESTED in hearing from…
How to Create Trigger Campaigns in your eCommerce Email Marketing
7th October 2020
The ROI for email marketing is huge. For every $1 spent, brands see an average of $38 return. That said, you need to be using email correctly. One of the best ways eCommerce stores can use email is by implementing a trigger emailing system. In this article, we’re going to take a look at: What…
Ep5: How Cheryl Mack became the most connected person in Australian Business
12th December 2019
Cheryl Mack, who built Australia’s largest Startup and Growth conference StartCon, joins the Forward Thinking Podcast to share how she grew her personal business connections to over 8,000 and how you can do the same.
How a customer journey map will help you align your content to your users
3rd September 2019
What if you had all the content your users needed to make a purchase decision? Well, now you can. In this article, we’re going to find out how to use user journey maps to map content to user intent across your entire user journey and awareness funnel. Customer journey maps have a deep impact on…
How BIRDI hit 632k impressions using User Generated Content and Metigy
12th August 2019
The Metigy Community Team are very excited to announce the next winner of our Forward-Thinking Marketer Award which goes to Sebastian and Kirra from BIRDI About BIRDI BIRDI is a platform that enables businesses to integrate and scale drones into their operations by providing an ‘end to end’ drone management platform. Founded by Sebastian Robertson…
How to Market a New Product with Email Marketing
8th August 2019
How many email newsletters do you receive in your inbox each week? You’ve probably lost count. You also probably only read a fraction of them. The first reason for getting so many emails is the fact that most companies use email marketing regularly. 60% of consumers state that they have made a purchase as a…