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education

How to Become a Deep Listener and Discover What your Customers are Not Saying

23rd December 2020

‘There’s no shortage of speaker training out there, but the other half of communication is listening’. Author of Deep Listening, Oscar Trimboli, is on a mission to create 100 million deep listeners around the world and he’s sharing some top tips with you! Over 55% of your day is spent listening, yet only 2% of…

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Tags: audience, marketing, learning, education, engagement

Marketing on a budget in times of uncertainty

22nd December 2020

As we continue to experience uncertain times going into 2021, businesses are experiencing pretty much everything except business as usual. This has lead to 38.9% of companies cutting marketing spend due to COVID-19. So how do we approach marketing in this adjusted crisis reality?  With people stuck indoors and at home, it’s no secret that…

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Tags: social media, marketing, social marketing, facebook, education, seo, innovation, content marketing

Ep6: Building your first digital marketing campaign with Geoff Main from Passionberry Marketing

13th December 2019

Geoff Main, founder of Passionberry Marketing, a boutique agency that provides integrated marketing and communication strategies joins the Forward Thinking podcast to talk about all things marketing.

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Tags: social, audience, social media, marketing, social marketing, education, competitor, Podcast

5 simple customer retention strategies using social media

26th August 2019

We all know that a high customer retention rate is vital to any business.  Harvard Business School states that a 5 percent increase in retention leads to an increase in profits of between 25 and 95 percent. The real question is: what can you do to improve it? Due to its highly personal nature, social…

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Tags: social media, education, how to, customer content, user generated content, retention

Keep it real, don’t fake it

30th September 2016

Should you use fake business user profile or real staff profiles to manage your online social pages? We look at the risks of faking it.

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Tags: social media, learning, facebook, education, linkedin, twitter, profile

5 Facebook Features your SMB needs to know about now

15th August 2016

Still not convinced Facebook is taking over the lives of your customers? Just take a look at their products page. The Messenger app has replaced text messaging, and even includes a video conferencing feature to knock out FaceTime and Google Hangouts. Consumers turn to their News Feeds over business website home pages, to see the…

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Tags: social, marketing, social marketing, facebook, mrt.smb, education, chatbots

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