30th January 2020
Did you know that 44% of website referral traffic now occurs via Google? What does that mean for your business? It means you need a solid SEO strategy to make your content rank highly on search engines. Luckily, there’s a content strategy which can help to elevate your articles in search results. Topic clusters are…
16th January 2020
Before you buy a watch that’s advertised as waterproof, do you take the brand for its word? Or do you look for reviews from other customers to see if it actually is waterproof? Unless it’s a reputable brand that’s been known to produce high-quality, waterproof watches, you’d do the latter. As consumers, we know that…
2nd January 2020
Every marketer has fallen prey to vanity metrics before. I know I have. And it’s no surprise. We marketers love numbers, particularly when they are going up. But there are some metrics that simply do not move the needle in terms of business goals. This post is going to take a quick look at some…
5th November 2019
2 mins. At Metigy, we’re offering you the chance to win a one-on-one custom marketing session with StartCon ‘Best Educator’ nominated marketer Brendan Hill. All you have to do is vote for Brendan to win ‘Best educator for Startups’ in the 2019 StartCon awards. It only takes 36 seconds and you don’t have to vote in all categories. What you’ll…
8th August 2019
How many email newsletters do you receive in your inbox each week? You’ve probably lost count. You also probably only read a fraction of them. The first reason for getting so many emails is the fact that most companies use email marketing regularly. 60% of consumers state that they have made a purchase as a…
25th June 2019
Just being on the front page doesn’t matter anymore. With the speed of technological and communication changes today, the modern marketer has far different goals than even just a year or two ago. If you’re just focused on writing a good blog or having a good social media presence, I hate to break it to…
6th November 2018
As Social Media has taken off, it’s become harder and harder to get noticed through the noise of pages and brands out there. This is natural and exactly the same thing that happened with search engines over time. This makes how discoverable and clickable your social profile is, even more important. With Google indexing millions…
2nd November 2018
Most novice marketers have not even heard the term “Customer LTV“, let alone understand how to calculate it or work out what their LTV is. Yet it is one of the most important metrics you need to know when planning your marketing program and making day to day decisions on how to invest in marketing…
29th November 2017
It’s virtually impossible to run a business entirely offline these days. And why would you want to? Email, the internet, social media all make running a business smoother, and in so many ways. But in other ways, they add a level of complexity which can become overwhelming without a robust digital marketing plan. Digital marketing…