6th July 2020
Covid-19 is the biggest modern plot twist of our time and is presenting many different challenges for all small and medium-sized businesses. With the majority of businesses being forced to work from home, there’s no such thing as business as usual. We’ve seen this first-hand at Metigy. Our professional podcast studio where we record our…
2nd July 2020
Is SEO still the best way to get in front of your customers? I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital.
25th June 2020
Cast your mind back to January 2020, when you would have thought the bushfires that ravaged Australia were going to be the defining moment of this year. How wrong we were. As we continue to face uncertain times, we need to keep business and marketing ticking along in this Covid aftermath (or Covid continuation). As…
23rd June 2020
Marketers now have unprecedented amounts of data at our fingertips. Access to social media analytics means we know our users better than ever before. But are we maximizing how we use this information? One great way to use this data is to develop personalized social media marketing campaigns. By targeting specific users with the right…
15th June 2020
285 little characters. That’s all you’ve got to work with when creating a Google Ad. When you consider this number has to cover headlines, description and URL path, you see it’s not a lot to play with. That’s why being efficient and effective is key when crafting Google ads. It’s about grabbing your audience’s attention,…
9th June 2020
Building a solid and effective digital marketing campaign is much more than that eureka moment and a few team meetings. If you want to see results and build a scalable and successful business, there’s so much more that goes into getting these ideas off the ground. We spoke to Geoff Main, Marketing Director and Founder…
2nd June 2020
Having recently announced Metigy’s solution for SMEs to create and manage Google Ads in just a few clicks with a simple and beautiful interface, we’re pulling together some of our reasoning behind it and our top tips to help you get the most out of it. In this post we’ll delve into the (1) why…
26th May 2020
Sally Illingworth is a communications, marketing and influencer strategist who has become one of Australia’s most prominent media and business experts on LinkedIn. We were lucky to chat with her in the very first episode of Metigy’s Forward Thinking podcast (you can listen to the full podcast episode here) and have condensed her wisdom below. …
21st May 2020
You probably already know that Google Ads is one of the most profitable marketing strategies to drive ready-to-buy, qualified customers to your site. Google Ads are prominently placed at the top of Google, so they have the highest visibility on the most used search engine in the world. But Google Ads are a pay-to-play advertising…