11th January 2021
According to a Litmus survey on 372 marketers worldwide, email marketing delivers a whopping 38:1 ROI. If you’re not investing it in, you’re missing out on a significant growth opportunity. However, we understand email marketing is hard to get started with. You need to build a subscriber list that is ENGAGED and INTERESTED in hearing from…
11th January 2021
Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique,…
6th January 2021
Did you know that acquiring a new customer can cost five times more than retaining an existing customer? We spoke to Khoros social media strategist, Amber Dermoudy, who is also a teacher of digital marketing and fur mama to Instafamous kitty, Leonardo DiCatrio on Metigy’s Forward Thinking Podcast. She’s taken a page out of Brene…
24th December 2020
3 mins. Luv’em Mini Donuts is the brainchild of Craig Locker. The Police Detective of 21 years noticed a gap in the entertainment industry for zero-waste hot food at concession stands and set out to fill the hole in the market. The popularity of hot cinnamon donuts made them an obvious choice for large volume sellers like…
19th December 2020
If a picture is worth 1,000 words, a video is worth 1.8 million words. Vloggi founder, Justin Wastnage, shares why videos should be part of your marketing mix. If creating video content has been on your mind but you’ve been waiting for the right time to step outside your comfort zone and stare down the…
12th December 2020
Yes, the internet is a global stage where borders are somewhat obsolete. You can have an instant global reach from anywhere in the world. But that doesn’t mean that you can use the same messaging and strategy everywhere. Cultural differences matter and can impact the channels you use and the conversations you have with your…
25th November 2020
Influencer marketing is becoming one of the most talked-about marketing strategies. Brands are increasingly turning to influencers to drive brand awareness and source unique content. But why is it so popular? And how can you create an effective influencer marketing strategy? This post aims to answer both of these questions. So let’s get started! Why…
9th November 2020
As a digital marketer, a lot of your objectives revolve around moving the needle: driving more organic traffic, boosting the ROI of paid campaigns, and capturing leads to feed the sales funnel. One often overlooked area is monitoring competitors. This task is often viewed as both of secondary importance and to be very time-consuming. But…
2nd November 2020
Google My Business is a free service that allows businesses to appear in both the Google search index and Google Maps. Adding your business listing is a great way to boost your brand’s visibility on the world’s favorite search engine. But how do you actually set up Google My Business? This concise guide will walk…