12th October 2020
As we’ve already mentioned in our previous article, B-roll is powerful footage that can elevate your story and keep your audience engaged. When you find the right combination of face-to-camera shots, voice overlay and visuals in your story – you can achieve some magical results. What exactly is B-Roll? B-Roll footage, Broll or B roll is…
7th October 2020
The ROI for email marketing is huge. For every $1 spent, brands see an average of $38 return. That said, you need to be using email correctly. One of the best ways eCommerce stores can use email is by implementing a trigger emailing system. In this article, we’re going to take a look at: What…
1st October 2020
Sam Mutimer is the founder of Thinktank Social, one of Australia’s first social media agencies, and she’s seen the value in investing time and effort into LinkedIn over the years, no more so than current items. Sam is a true believer in the fact that your network is your net worth. And from a professional…
21st September 2020
If you’re using Google Ads as part of your lead generation efforts, you need to make sure your ads are getting seen by the right people. PPC visitors are 50% more likely to buy than organic visitors, so you have a great chance to generate ROI if your ads work. Unfortunately, paid ads can be…
14th September 2020
Your marketing messaging should resonate with your ideal customer and make them want to engage with your business. Marketing personas are essential if you want this to happen. Without a defined persona, your campaigns can end up having unclear, diluted messaging because you’re trying to appeal to everyone. In this article, we’re going to take…
7th September 2020
A like-minded peer group is valuable for any marketer, no matter what point you’re at in your career. Being able to bounce ideas off experienced marketers and share best-practices is going to help you keep your marketing knowledge up-to-date, and ensure you’re making the right moves to hit your own targets. In this article, I’ll…
4th September 2020
Sick of publishing content into the cyberspace void just to maintain your rankings? Of course you are! But we all know you won’t make a dent in the SERPs without words. So you’ve spent months (maybe years), establishing a blog, a newsletter, social media profiles and a probably a few other content outlets. So what…
31st August 2020
Building your personal brand is vital in order for your business to grow. A personal brand allows something real for the audience to connect with, which is how a loyal brand or business following is formed. This is often achieved by sharing your story or values, often referred to as a backstory. Creating this business…
24th August 2020
Google Ads are a fantastic way to generate new leads. You can target based on keywords, interests, location, and almost anything else that will help you laser focus your ads on your ideal customer. But, it’s no secret that getting high conversion rates can be hard. The average Google Ads conversion rate is just 3.48%….