Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.
Digital Marketing
Vanity metrics: What are they and how you can avoid them?
2nd January 2020
Every marketer has fallen prey to vanity metrics before. I know I have. And it’s no surprise. We marketers love numbers, particularly when they are going up. But there are some metrics that simply do not move the needle in terms of business goals. This post is going to take a quick look at some…
Do you want a free one-on-one marketing workshop for your business?
5th November 2019
2 mins. At Metigy, we’re offering you the chance to win a one-on-one custom marketing session with StartCon ‘Best Educator’ nominated marketer Brendan Hill. All you have to do is vote for Brendan to win ‘Best educator for Startups’ in the 2019 StartCon awards. It only takes 36 seconds and you don’t have to vote in all categories. What you’ll…
How to Market a New Product with Email Marketing
8th August 2019
How many email newsletters do you receive in your inbox each week? You’ve probably lost count. You also probably only read a fraction of them. The first reason for getting so many emails is the fact that most companies use email marketing regularly. 60% of consumers state that they have made a purchase as a…
Stand out marketing best practices for 2019
25th June 2019
Just being on the front page doesn’t matter anymore. With the speed of technological and communication changes today, the modern marketer has far different goals than even just a year or two ago. If you’re just focused on writing a good blog or having a good social media presence, I hate to break it to…
How To Make Your Social Profiles more Discoverable and Clickable
6th November 2018
As Social Media has taken off, it’s become harder and harder to get noticed through the noise of pages and brands out there. This is natural and exactly the same thing that happened with search engines over time. This makes how discoverable and clickable your social profile is, even more important. With Google indexing millions…