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Empowering smaller teams to do big things with digital marketing
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6th April 2022
Do you engage in spam? In case you don’t know, bombarding prospects and customers with unsolicited tweets, emails, ads, is spam. Don’t do it! There’s a better way to engage with them. While cold calling and cold emailing might still work, they’re intrusive and customers hate getting emails from strangers. Social selling is the answer,…
16th March 2022
Here’s how to leverage social media when building your personal brand Your personal brand is shaped by your experiences, how you present yourself, and the skills you’ve acquired throughout your career. In today’s competitive professional environment, it’s important that you build a strong personal brand to ensure you can advance in your career and build…
27th January 2022
“Think about the way that your customers are looking for the solution that your product solves. If you can think in the shoes of a customer, you’re going to roll out world-class marketing campaigns, because it really is a point of differentiation and not many people can do that. Well, it doesn’t come naturally to…
4th November 2021
If you own an online store (or even a traditional store), you already know there are products that are very easy to sell. People are eager to have them in their hands and pay whatever the cost. However, other products stay on the shelves longer, and even though now and then someone asks about them,…
20th September 2021
It costs significantly more to earn the business of a new customer than it does to retain a current customer. That’s why customer loyalty is such an important topic. Successful companies keep their customer acquisition costs low by creating loyal customers. But businesses need more than loyal customers. They need evangelists. People willing to spread…
