14th September 2020
Your marketing messaging should resonate with your ideal customer and make them want to engage with your business. Marketing personas are essential if you want this to happen. Without a defined persona, your campaigns can end up having unclear, diluted messaging because you’re trying to appeal to everyone. In this article, we’re going to take…
14th December 2019
What is poor listening costing you and your business? That’s what I’m exploring this week with my very special guest Oscar Trimboli, who’s aiming to create 100 million deep listeners in the world.
11th December 2019
Ben Wong, the CEO and Co-founder of Academy Xi, a future-focused education company that has trained over 5,000 people since 2016, joins the Forward Thinking Podcast to talk marketing, the future of learning and how he got his first 100 customers.
3rd September 2019
What if you had all the content your users needed to make a purchase decision? Well, now you can. In this article, we’re going to find out how to use user journey maps to map content to user intent across your entire user journey and awareness funnel. Provide the content your users need, when they…