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customer interviews

How to Create a Marketing Persona

14th September 2020

Your marketing messaging should resonate with your ideal customer and make them want to engage with your business. Marketing personas are essential if you want this to happen. Without a defined persona, your campaigns can end up having unclear, diluted messaging because you’re trying to appeal to everyone. In this article, we’re going to take…

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Tags: targeting, marketing, social marketing, tailored marketing, brand personality, marketing tip, Digital Marketing, customer interviews

Ep7: How to become a deep listener and not neglect your existing customers with Oscar Trimboli

14th December 2019

What is poor listening costing you and your business? That’s what I’m exploring this week with my very special guest Oscar Trimboli, who’s aiming to create 100 million deep listeners in the world.

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Tags: marketing, linkedin, retention, customer interviews, Podcast

Ep4: How to get your first 100 customers with Ben Wong from Academy Xi

11th December 2019

Ben Wong, the CEO and Co-founder of Academy Xi, a future-focused education company that has trained over 5,000 people since 2016, joins the Forward Thinking Podcast to talk marketing, the future of learning and how he got his first 100 customers.

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Tags: social media, marketing, technology, learning, social marketing, community management, user experience, podcasts, social media marketing, Growth Marketing, customer interviews

How a customer journey map will help you align your content to your users

3rd September 2019

What if you had all the content your users needed to make a purchase decision? Well, now you can. In this article, we’re going to find out how to use user journey maps to map content to user intent across your entire user journey and awareness funnel. Provide the content your users need, when they…

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Tags: Email Marketing, retention, user journey, content audit, content strategy, customer interviews, content map

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