Almost nine in 10 marketers are putting their campaigns on ice while COVID-19 continues to cause disruptions to business. But thank goodness for the remaining 10%, some of which are giving us some inspirational marketing campaigns to keep the wheels turning, put a smile on our dial, and make their customers happy. Poor Toms Before #ToiletPaperGate2020,…
Creative Inspiration
Creative Inspiration: The Last Day is about ultimate freedom
30th May 2019
I just loved this really clever story from BMW to reveal the sheer inspiration and sense of freedom that comes with their new i8 Roadster. Yes I love the car, but most of all, I really appreciate the creativity behind this great content play that really delivers on the true art of brand storytelling. Be…
Creative Inspiration: Be in your mate’s Corner
28th May 2019
From our Creative Inspiration series, the MetigyIQ team have selected this clever little series of short films #inyourcorner, shot very simply but effectively, and telling stories aimed at shifting attitudes towards Mental Health. Time to Change UK with help from O&M London have kicked off a five-year campaign aimed at shifting attitudes toward mental health…
Creative Inspiration: UNHCR kick off 2019 with #StepWithRefugees
7th February 2019
UNHCR kick off 2019 with #StepWithRefugees fitness app campaign Besides being for a good cause, we really like the social element behind this great campaign idea. Get fit, tell others you are doing it and also show your support for a worthy cause. That is a powerful combination of natural social user behaviors, that was…
Creative Inspiration: It’s a Lego Party in the sky with Turkish Airlines
17th September 2018
Is it a bird? is it a plane? No it’s Super content! While this may not strictly have been created as social content or even an advertising campaign, we love the creativity as it shows just how much you can stretch the definition of “telling your Story” through creativity. Who would have thought a safety video…
Creative Inspiration: Russian Airline S7 inspires people to travel more
9th August 2018
We have combed the world for today’s installment of Creative Inspiration from MetigyIQ. Unless you are an avid watcher of Russian Television (no we aren’t either) then you would have missed this clever concept from S7 Airlines #makephotoscometrue and a Moscow Agency called Stereotactic which does some very inventive work. The basic creative premise is…
Creative Inspiration: Shake your hindquarters for hindquarters.com
27th July 2018
So it is a well-known statement when it comes to filming video or any creative shoot in general – “never work with animals or kids”. But in this case we agree it seemed appropriate to make an exception. Firstly because when you are launching a new online pet store, you probably need to incorporate animals…
Creative Inspiration: The best kind of happy hour by Carlsberg
23rd July 2018
Using humor and a personality to create some buzz It is not surprising that alcohol brands go out of their way to be entertaining and often humorous, with their content and advertising. Let’s face it, having a laugh and having a drink go hand in hand, so there is no value in being boring when…
Creative Inspiration: World’s Largest Speedbump meets Land Rover
25th June 2018
We hope you enjoy this next installment in our Creative Inspiration series as we prepare to unleash our new Inspiration Palette feature to Metigy. There is nothing like a great stunt or prop to get attention, and to create a great story. A clever stunt will nearly always get people talking. When you can line…