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2nd August 2021
Ecommerce is a lucrative but challenging field. With so many stores now online, it takes a special setup to stand out from the crowd. Effective product photography and copy are essential to the success of your online store. But how can you ensure both are optimized with sales in mind? Here’s a rundown on product…
26th March 2021
There is an argument to be made about the average attention span of an internet or social media user. Video is an accessible type of content which can allow you to retain a user’s attention far more than a blog post or case study ever could. According to published research, 48% of customers want to…
16th March 2021
First things first – why should you start an Instagram profile in 2021? Well, if you’re looking for a platform to promote your personal brand or business, there are few better than Insta. According to the latest user figures, the app recently surpassed one billion users. And of the social media networks it is also…
3rd August 2020
Words have incredible power in marketing. If you’re trying to inform or persuade an audience, great copywriting skills are essential. Not all marketers are natural wordsmiths, but copywriting skills can be acquired and learned over time, and by applying a number of tips, tricks and good habits, you can make your copy incredibly effective. Make…
24th February 2020
Understanding search intent is a key part of any SEO strategy today. It’s not just what your audience searches for, or what keywords they use, but what they expect to find on the other side. As search engines try to provide the best content for their users, they are getting better at identifying what they…
26th November 2019
Welcome to the Anatomy of a Perfect Post series from Metigy. This series shows you how to create the best content across the most popular social media platforms. In this edition, we cover everything you need to create that perfect Instagram post. Of course, there is no such thing as a perfect Instagram post. But there…
29th August 2019
Welcome to the Anatomy of a Perfect Post series from Metigy. This series shows you how to create the best content across the most popular social media platforms. In this edition, we cover everything you need to create the perfect Pinterest post. First things first, let’s have a quick look at the technical specs for posting…
14th August 2019
Welcome to the Anatomy of a Perfect Post series from Metigy. This series shows you how to create the best content across the most popular social media platforms. In this edition, we cover everything you need to create that perfect Twitter post. First things first, let’s have a quick look at the technical specs for…
12th July 2019
“What’s one of the most effective marketing tools you have on your tool belt? …Storytelling.” I’ve seen countless articles start with a hook like this. And it’s true. Few things are as effective at engaging and compelling your reader as storytelling is. In a study by Jennifer Aaker, a marketing professor at Stanford’s Graduate School…
