Content production is usually the last stage of a content strategy process. Once you have defined the content needs of your audience, the business objectives, the right tone and the content governance process, it’s time to start actually producing the content. The first step is to use all that information you gathered to build a…
content marketing
Is your content marketing getting the web traffic it deserves?
28th April 2021
Over the past few years, content marketing has gone from being a ‘nice to have’ to an essential component of most B2B and B2C digital marketing strategies. Unfortunately, given that it’s relatively easy to create content, the Internet is full of blogs and videos that don’t deliver value. WordPress reports its users produce more than…
Content Marketing Metrics: How to test your content analytics
1st April 2021
Any team would benefit from implementing a strong content marketing metrics model to increase the governance over their content output and optimise its performance over time. This data-driven approach to content production allows marketing teams to demonstrate the impact of their content on the business results. Why measure your content effectiveness? Digital marketers can use…
Marketing on a budget in times of uncertainty
22nd December 2020
As we continue to experience uncertain times going into 2021, businesses are experiencing pretty much everything except business as usual. This has lead to 38.9% of companies cutting marketing spend due to COVID-19. So how do we approach marketing in this adjusted crisis reality? With people stuck indoors and at home, it’s no secret that…
How to Create an Effective Influencer Marketing Strategy for your small business
25th November 2020
Influencer marketing is becoming one of the most talked-about marketing strategies. Brands are increasingly turning to influencers to drive brand awareness and source unique content. But why is it so popular? And how can you create an effective influencer marketing strategy? This post aims to answer both of these questions. So let’s get started! Why…
8 Slack communities for digital marketers that you should join today
7th September 2020
A like-minded peer group is valuable for any marketer, no matter what point you’re at in your career. Being able to bounce ideas off experienced marketers and share best-practices is going to help you keep your marketing knowledge up-to-date, and ensure you’re making the right moves to hit your own targets. In this article, I’ll…
How To Boost SEO And Drive Traffic Using Existing Content
4th September 2020
Sick of publishing content into the cyberspace void just to maintain your rankings? Of course you are! But we all know you won’t make a dent in the SERPs without words. So you’ve spent months (maybe years), establishing a blog, a newsletter, social media profiles and a probably a few other content outlets. So what…
How to master copywriting for marketing
3rd August 2020
Words have incredible power in marketing. If you’re trying to inform or persuade an audience, great copywriting skills are essential. Not all marketers are natural wordsmiths, but copywriting skills can be acquired and learned over time, and by applying a number of tips, tricks and good habits, you can make your copy incredibly effective. Make…
5 Examples of Companies Doing Content Marketing Well
28th July 2020
]]]]]]Your content marketing strategy can be an excellent lever for growth – but it’s easy to go wrong. Many small and medium businesses waste money because their content isn’t aligned with their audience expectations. The content sits on the company blog but never gets seen, and definitely doesn’t drive any real results. However, it is…