24th February 2020
Understanding search intent is a key part of any SEO strategy today. It’s not just what your audience searches for, or what keywords they use, but what they expect to find on the other side. As search engines try to provide the best content for their users, they are getting better at identifying what they…
30th January 2020
Did you know that 44% of website referral traffic now occurs via Google? What does that mean for your business? It means you need a solid SEO strategy to make your content rank highly on search engines. Luckily, there’s a content strategy which can help to elevate your articles in search results. Topic clusters are…
6th December 2019
Australia’s leading LinkedIn marketer Sally Illingworth joins the Forward Thinking podcast to share how she gained over 14 million organic content views on LinkedIn in less than 12 months.
24th September 2019
Crafting quality blog content is time-consuming. And once you’re finished, it’s time to promote it on social. Social media is a crucial content amplifier, but do you have to craft tonnes of new content to keep your social audience happy? Actually, no. Done correctly, you can recycle your existing blog content and create lots of…
17th September 2019
Content marketing is part art and part science. But every good content marketing campaign should always have clearly defined KPIs. Why? While it can be easy to get lost in the data, a few clearly defined KPIs can tell you what content pieces work well and help you to repeat that success in future campaigns….
12th August 2019
There’s no arguing that content marketing and social media campaigns are essential to developing a successful business. Research from Content Marketing Institute shows that 85% of top performing marketers deliver content consistently over time and AdWeek found that over 88% of American companies use social media marketing. While those figures are impressive, the effectiveness of…
12th June 2019
You’re a brand with big ideas, one that wants to help your customers, and one that wants to make its mark by spreading useful information and creating conversions in the process. You have a blog and social media channels, but in a sea of content noise, it’s often difficult to pinpoint where to begin with…
28th May 2019
From our Creative Inspiration series, the MetigyIQ team have selected this clever little series of short films #inyourcorner, shot very simply but effectively, and telling stories aimed at shifting attitudes towards Mental Health. Time to Change UK with help from O&M London have kicked off a five-year campaign aimed at shifting attitudes toward mental health…
26th May 2019
OK, if you don’t know what a content loop is, or you have never even heard the expression, then I am about to give you an exciting concept that could explode your customer acquisition model in a way you have not yet imagined. If you get it half right, then you will be amazed at…