There’s no arguing that content marketing and social media campaigns are essential to developing a successful business. Research from Content Marketing Institute shows that 85% of top performing marketers deliver content consistently over time and AdWeek found that over 88% of American companies use social media marketing. While those figures are impressive, the effectiveness of…
content marketing
5 Steps to creating a balanced Content Marketing Program
12th June 2019
You’re a brand with big ideas, one that wants to help your customers, and one that wants to make its mark by spreading useful information and creating conversions in the process. You have a blog and social media channels, but in a sea of content noise, it’s often difficult to pinpoint where to begin with…
Creative Inspiration: Be in your mate’s Corner
28th May 2019
From our Creative Inspiration series, the MetigyIQ team have selected this clever little series of short films #inyourcorner, shot very simply but effectively, and telling stories aimed at shifting attitudes towards Mental Health. Time to Change UK with help from O&M London have kicked off a five-year campaign aimed at shifting attitudes toward mental health…
A content loop could be the best marketing you ever do
26th May 2019
OK, if you don’t know what a content loop is, or you have never even heard the expression, then I am about to give you an exciting concept that could explode your customer acquisition model in a way you have not yet imagined. If you get it half right, then you will be amazed at…
Be more creative with your product photography
8th May 2019
If you are a budding content creator, or even new to marketing, and your focus is on working with products, then you will love the inspiration in this video on how to make your product shots more creative. If you are just starting out in content creation, or starting a new business and working with…
What’s in the camera bag of a serious content creator?
2nd May 2019
OK, I love photography, content marketing and technology. Some may even call me a geek. To be fair, I am probably referring to most of the Metigy team with that reference. So I really liked this video from one of my favourite Photographers, Peter McKinnon, and you will understand why when you watch it. Pete shares…
2019 is all about adding more to Metigy
17th February 2019
Metigy is integrating new services! Our aim is to fully integrate as many of the functions or tasks you have to perform in running a successful digital marketing program, inside the Metigy environment
Why customer created content is the best content you will ever have
3rd February 2019
If you have no idea what customer content or UGC is, don’t worry. It is a marketing industry term. And this article is not only going to help you understand what it is, but why it is important and helpful, and how to start making the most of it. User Generated Content or UGC as you…
Creative Inspiration: It’s a Lego Party in the sky with Turkish Airlines
17th September 2018
Is it a bird? is it a plane? No it’s Super content! While this may not strictly have been created as social content or even an advertising campaign, we love the creativity as it shows just how much you can stretch the definition of “telling your Story” through creativity. Who would have thought a safety video…