Australia’s leading LinkedIn marketer Sally Illingworth joins the Forward Thinking podcast to share how she gained over 14 million organic content views on LinkedIn in less than 12 months.
content marketing
How to effectively repurpose blog content for social media
24th September 2019
Crafting quality blog content is time-consuming. And once you’re finished, it’s time to promote it on social. Social media is a crucial content amplifier, but do you have to craft tonnes of new content to keep your social audience happy? Actually, no. Done correctly, you can recycle your existing blog content and create lots of…
What are the best content marketing KPIs to use?
17th September 2019
Content marketing is part art and part science. But every good content marketing campaign should always have clearly defined KPIs. Why? While it can be easy to get lost in the data, a few clearly defined KPIs can tell you what content pieces work well and help you to repeat that success in future campaigns….
Getting the most from content and social. How to develop a comprehensive plan that drives results.
12th August 2019
There’s no arguing that content marketing and social media campaigns are essential to developing a successful business. Research from Content Marketing Institute shows that 85% of top performing marketers deliver content consistently over time and AdWeek found that over 88% of American companies use social media marketing. While those figures are impressive, the effectiveness of…
5 Steps to creating a balanced Content Marketing Program
12th June 2019
You’re a brand with big ideas, one that wants to help your customers, and one that wants to make its mark by spreading useful information and creating conversions in the process. You have a blog and social media channels, but in a sea of content noise, it’s often difficult to pinpoint where to begin with…
Creative Inspiration: Be in your mate’s Corner
28th May 2019
From our Creative Inspiration series, the MetigyIQ team have selected this clever little series of short films #inyourcorner, shot very simply but effectively, and telling stories aimed at shifting attitudes towards Mental Health. Time to Change UK with help from O&M London have kicked off a five-year campaign aimed at shifting attitudes toward mental health…
A content loop could be the best marketing you ever do
26th May 2019
OK, if you don’t know what a content loop is, or you have never even heard the expression, then I am about to give you an exciting concept that could explode your customer acquisition model in a way you have not yet imagined. If you get it half right, then you will be amazed at…
Be more creative with your product photography
8th May 2019
If you are a budding content creator, or even new to marketing, and your focus is on working with products, then you will love the inspiration in this video on how to make your product shots more creative. If you are just starting out in content creation, or starting a new business and working with…
What’s in the camera bag of a serious content creator?
2nd May 2019
OK, I love photography, content marketing and technology. Some may even call me a geek. To be fair, I am probably referring to most of the Metigy team with that reference. So I really liked this video from one of my favourite Photographers, Peter McKinnon, and you will understand why when you watch it. Pete shares…