3rd August 2020
Words have incredible power in marketing. If you’re trying to inform or persuade an audience, great copywriting skills are essential. Not all marketers are natural wordsmiths, but copywriting skills can be acquired and learned over time, and by applying a number of tips, tricks and good habits, you can make your copy incredibly effective. Make…
28th July 2020
Your content marketing strategy can be an excellent lever for growth – but it’s easy to go wrong. Many small and medium businesses waste money because their content isn’t aligned with their audience expectations. The content sits on the company blog but never gets seen, and definitely doesn’t drive any real results. However, it is…
24th February 2020
Understanding search intent is a key part of any SEO strategy today. It’s not just what your audience searches for, or what keywords they use, but what they expect to find on the other side. As search engines try to provide the best content for their users, they are getting better at identifying what they…
30th January 2020
Did you know that 44% of website referral traffic now occurs via Google? What does that mean for your business? It means you need a solid SEO strategy to make your content rank highly on search engines. Luckily, there’s a content strategy which can help to elevate your articles in search results. Topic clusters are…
6th December 2019
Australia’s leading LinkedIn marketer Sally Illingworth joins the Forward Thinking podcast to share how she gained over 14 million organic content views on LinkedIn in less than 12 months.
24th September 2019
Crafting quality blog content is time-consuming. And once you’re finished, it’s time to promote it on social. Social media is a crucial content amplifier, but do you have to craft tonnes of new content to keep your social audience happy? Actually, no. Done correctly, you can recycle your existing blog content and create lots of…
17th September 2019
Content marketing is part art and part science. But every good content marketing campaign should always have clearly defined KPIs. Why? While it can be easy to get lost in the data, a few clearly defined KPIs can tell you what content pieces work well and help you to repeat that success in future campaigns….
12th August 2019
There’s no arguing that content marketing and social media campaigns are essential to developing a successful business. Research from Content Marketing Institute shows that 85% of top performing marketers deliver content consistently over time and AdWeek found that over 88% of American companies use social media marketing. While those figures are impressive, the effectiveness of…
18th June 2019
Should your company have its own business blog is one of those questions that comes up again and again. The main reasons for not having one are usually things like I don’t know what to talk about or I don’t have time – don’t worry, Metigy will soon have you covered on both of those….