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content marketing & strategy

The best Instagram features for business (and how to use them)

23rd February 2021

Instagram has gone from a photo-sharing app full of selfies and cute dogs to becoming a powerful tool for growing a business online.  Whether you’re a small business looking for your first customers or an already established brand looking to generate more brand awareness, you can use Instagram business features to achieve these goals.  Here…

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Tags: content marketing & strategy, sme marketing, digital marketing channels

Instagram Business Accounts: How to get your profile started

19th February 2021

You’ve probably seen the popular Chinese proverb “…the best time to plant a tree was 20 years ago. The second best time is now.” The same is true of your Instagram business profile. When was the best time to launch a business profile? 5 years ago when Instagram announced the update. The second best time?…

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Tags: sme marketing, digital marketing channels, content marketing & strategy

How to use Instagram and other tactics to grow your podcast

15th February 2021

Have you ever wondered how to use Instagram to grow your podcast? New podcasters and pros all know that growing a podcast specific audience and getting more listeners has its challenges. From finding the right listeners, picking a topic that isn’t too broad or niche, it’s all a lot of work. It can also be…

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Tags: sme marketing, digital marketing channels, content marketing & strategy

When Should Your Business Invest in SEO?

9th February 2021

Time and time again, investing in SEO (Search Engine Optimization) has been proven to be the most sustainable way to grow your business. There are many reasons to invest in SEO: It’s effective. Results compound with time. Anyone can learn the basics. However, depending on where your business is in its lifecycle, it can be…

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Tags: sme marketing, digital marketing channels, content marketing & strategy

How to build the perfect Instagram profile to grow more followers and sales

5th February 2021

Let’s look at how to build the perfect Instagram business profile:

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Tags: sme marketing, digital marketing channels, content marketing & strategy

Landing Page Conversion Rate Optimisation Tips to Boost Sign Ups

2nd February 2021

You could have the best product in the world, but if no one converts on your landing page, your business will never grow. Conversion Rate Optimisation (CRO) is the process of optimising your landing page for conversions. The result? More visitors turning into customers. There are no quick hacks or secret tricks that you can…

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Tags: sme marketing, digital marketing channels, content marketing & strategy

How to Use Webinars for Lead Generation

28th January 2021

Webinars are having a moment as one of the best ways to engage with your audience. They’re a powerful marketing tactic to generate leads. Considering how physical business events around the world are cancelled, there’s no better time than now to jump on the webinar bandwagon. The ripple effects of COVID-19 means that your future…

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Tags: content marketing & strategy, marketing tools & apps, digital marketing channels

How to use Google Trends for Keyword Research

11th January 2021

Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique,…

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Tags: sme marketing, marketing tools & apps, content marketing & strategy

Why your Business Needs to Focus more on Customer Retention

6th January 2021

Did you know that acquiring a new customer can cost five times more than retaining an existing customer? We spoke to Khoros social media strategist, Amber Dermoudy, who is also a teacher of digital marketing and fur mama to Instafamous kitty, Leonardo DiCatrio on Metigy’s Forward Thinking Podcast. She’s taken a page out of Brene…

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Tags: sme marketing, digital marketing channels, content marketing & strategy

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