2020 was the year no one could have predicted. While Southeast Asian businesses of all sizes faced challenges, startups and SMEs have undoubtedly been hit the hardest. Research shows that ISMEs are the economic backbone of Southeast Asia, employing 72 per cent of Singapore’s workforce and many are now grappling with the economic, business and…
content marketing & strategy
How to build a customer-first social media strategy
7th April 2021
With social media being a powerful channel to connect with your customers, it’s crucial that you learn how to unlock its full potential. One of the best ways to do that is by building a customer-first social media strategy. This means building a strategy that’s centred on your customers and focused on fulfilling their needs…
Social media engagement: 5 great tips for B2B brands
31st March 2021
For your efforts to have quantifiable results, they need to focus on social media engagement by paying attention your target audience first. Without engaging people on social media, you won’t be able to send social traffic to your site and you won’t be able to drive much conversion. So no matter what your end goal…
Facebook’s News Ban: Four questions for small businesses
30th March 2021
Facebook’s now famous (or perhaps infamous?) news ban in Australia took many people by surprise. However, those most surprised were likely the small businesses that were swept up in Facebook’s algorithmic categorisation of ‘news’ and saw their pages blocked. For years small businesses have been told how important it is to use Facebook to reach…
How to create successful Instagram strategies for your small business
9th March 2021
Instagram remains one of the fastest-growing social media platforms in the world, with over one billion monthly users. Creating Instagram strategies for your small business is a no-brainer. Like any social platform, your Instagram strategies needs to be thought out. Simply dragging and dropping a strategy from another platform won’t be enough to ensure success. …
How the Clubhouse app can raise your brand awareness
4th March 2021
In this new Metigy Learning series, we’ll follow the Clubhouse app’s growth and popularity to see if and how Clubhouse can raise your brand awareness. When a new app pops up on the scene that could change the way we communicate, we all listen. Clubhouse has a lot of buzz and mainly because Elon Musk…
Instagram Engagement: How to reach an engaged audience
4th March 2021
You’ve put in the hours to create content to reach an engaged audience to grow your Instagram following. But, something’s not right. You publish a new post, and all you hear is crickets. No likes, no comments. Now, you’re wondering if it’s worth investing your energy into Instagram at all. Before you call it quits,…
Instagram Posts & Metigy: How to publish to Instagram for free
1st March 2021
Historically, users of Instagram running a business profile would have to manually publish their Instagram posts by only using its mobile app. Some third-party social media tools allowed drafts to be saved, however users would still need to use Instagram’s mobile app to publish those drafts and make them live. Instagram Publishing: How to schedule…
The Instagram Feed Matters: How to post and grow your brand
24th February 2021
With more than one billion active users today, Instagram remains one of the world’s biggest social media platforms. The sheer number of users on Instagram means many people could be doing business with you. But before you grow your business on Instagram, you’ll need to create a profile that attracts your ideal audience. In this…
