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26th October 2021
A recent survey of marketers found 39% think content will be their top budget spend post-Covid – followed by paid advertising. And 25% said they “don’t have a clue” what their budget will be spent on post-Covid. So, in a year when marketers “don’t know”, content becomes an even bigger play – because we do…
27th July 2021
Why are visitors leaving your website? More to the point, why are they leaving without doing anything – like subscribing, inquiring or buying? No business wants to lose a website visitor because that means a lost deal. When that happens often enough, you could be looking at revenues below your target. You’ve done the work of…
4th June 2021
The concept of successful email marketing campaigns or use of EDMs (electronic direct mail) can be beneficial to small or independent businesses for a multitude of reasons. Firstly, it’s an efficient and effective way to communicate a company’s message to a large group of people. If an email campaign is done correctly, it can increase…
28th May 2021
Gathering data is crucial for staying competitive, especially when it comes to staying current on pivotal industry trends. Most social media platforms offer analytics for business owners and marketing managers to analyze their content, which is similar to the Metigy Content Publishing Toolkit. Rather than relying on your performance over time, you need to gain…
19th May 2021
On average, Americans interact on their phones 2,617 times each day. More than half of these swipes, clicks, and taps are done on social media platforms like Facebook, TikTok, and Instagram. With your target audience spending so much time online and so many products available at the push of a button, it’s essential that your…
13th May 2021
Organic reach is naturally declining, both on Facebook and Instagram – and that means your social media engagement could be suffering too. With brands vying for users attention, not conducting the right strategy or paying enough attention to your accounts could seriously affect your engagement rates. Unfortunately, engagement rates are important. These days, you can’t produce…
28th April 2021
Over the past few years, content marketing has gone from being a ‘nice to have’ to an essential component of most B2B and B2C digital marketing strategies. Unfortunately, given that it’s relatively easy to create content, the Internet is full of blogs and videos that don’t deliver value. WordPress reports its users produce more than…
27th April 2021
In the past decade, the use of AI has become a prominent feature in business software and is now being used by marketers to widen the gap between businesses as they navigate digital marketing strategies. One of the biggest competitive advantages enterprises tend to have over SMEs is resources. Smaller businesses often lack the financial…
20th April 2021
Welcome to part two of how the Clubhouse app can raise your brand awareness series. This is unofficially titled ‘The copycat syndrome’ because of what’s been happening over the last few weeks. Feel free to read part one and get yourself up to speed, but if “you ain’t got time for that“, then the quick TLDR summary…
