So you’ve reached the stage of setting up or even updating your the Facebook Page for your business. That’s great! Let’s make sure you get off on the right foot by setting it up correctly. What does that mean? It’s one thing to go in and set up the basics. That means you’re there and…
content marketing & strategy
What Is Dark Social, and How Can You Use It to Reach Customers?
11th December 2017
Digital marketers are constantly told to measure, measure, measure to continually optimise strategy. With 60%+ percent of the entire adult population on Facebook, according to the Pew Research Center, gleaning insights from social networks gives marketers direct insight into how people are responding to content, in terms of sentiment and sharing. But what about that…
The Metigy How to Guide for social posting frequency
11th December 2017
Whether you are new to social marketing, or even very experienced, we regularly get asked, what is best practice in terms of how often to share content with my audience. Firstly, lets put an important principle in place. There is no point posting content if it is not relevant to the audience or customers you…
Rules of Engagement: how to drive effective and authentic Instagram growth
29th November 2017
The social media landscape changes weekly, if not daily, and it’s increasingly difficult to keep up with the latest changes. Instagram seems to be both widely complained about, and sometimes hard to locate official information on the modifications. Users are finding their Instagram growth and engagement levels have dropped dramatically, so the articles begin to…
Your Digital Marketing Plan: Where to Start & Why It Should Never End
29th November 2017
It’s virtually impossible to run a business entirely offline these days. And why would you want to? Email, the internet, social media all make running a business smoother, and in so many ways. But in other ways, they add a level of complexity which can become overwhelming without a robust digital marketing plan. Digital marketing…
Keep it real, don’t fake it
30th September 2016
Should you use fake business user profile or real staff profiles to manage your online social pages? We look at the risks of faking it.
SMB’s deserve Technology that will drive their Social Marketing
11th August 2016
You’ve made big plans to grow your business and you know you need to reach more customers, but what social marketing to do next? With the power of Metigy’s AI Driven insights and recommendations, you can do amazing things with your marketing today!
Are brands really segmenting their social audience?
31st July 2014
I was chairing a breakfast yesterday morning in Sydney for @BandT #MadWeek on the topic of social and mobile marketing. We got onto the topic of audience segmentation and were brands really at the point where they had the data and the means to segment their audience. When I asked the audience if they thought…
