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        Personalised insights for your brand

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        Create content you’re proud to publish

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        Elevate your content with on-brand design

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        Build your campaigns with confidence

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        Building new business opportunities through social connections & community

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        How-to-guides, best practice tips and carefully curated resources.

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content marketing & strategy

Why isn’t your video content working? Here’s how to polish it up

17th June 2022

Are you publishing a bunch of video content but it’s not working? Is your video engagement low and your audience doesn’t seem to care? If so, we’ve got the answer for you. Find out how to polish up your video content and more on this episode of This Week In Marketing.

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Tags: sme marketing, content marketing & strategy, marketing strategy

Tiktok For Business: A new insights tool

25th May 2022

TikTok is quickly becoming more popular for marketers.  In Michael A. Stelzner’s “2022 Social Media Marketing Industry Report” we saw an increase from 9% to 18% of marketers using the platform TikTok since 2021. Not only that, 37% of marketers plan to increase their activity on the platform and a significant 47% are interested in…

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Tags: digital marketing channels, content marketing & strategy

Be Seen: How to build feedback cycles into your B2B product & marketing

9th May 2022

Have you ever wondered how you and your business can be seen more by prospective clients and customers? It all starts with building a feedback cycle into your business, product and marketing. Find out how to market and grow your small to medium business in a simple and cost effective way – on this episode…

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Tags: sme marketing, content marketing & strategy

Mobile Video Marketing: A strategic guide for SMEs in SE Asia

6th May 2022

Mobile video is the next frontier for businesses in SE Asia. Singapore and Malaysia are leading the way; showing what the future holds.  “Mobile is eclipsing TV as the go-to channel for video,” says Raj Sundar According to Consumer Barometer, in Singapore, 88% of people own smartphones, and 87% of people own TVs.  While a…

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Tags: sme marketing, marketing plans & examples, content marketing & strategy

How to use social media analytics for success in Singapore

10th March 2022

Social media analytics are the key to growing your reach and engagement across social channels. But why? They’re powerful because they give you a full understanding of what people prefer, when it’s best for them (and at which times) engage most deeply with us as an organization or business owner/executive who posts on various platforms…

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Tags: marketing tools & apps, digital marketing channels, content marketing & strategy

Content Strategy Examples & Results: How the big brands do it

9th February 2022

Your content strategy needs to drive traffic, get leads, and increase sales.  These are the core business goals to pay attention to — whether you’re targeting business (B2B) or communicating directly to customers (B2C). While more than 4.4 million new posts go live across all digital platforms daily, this post is different. We wrote it…

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Tags: sme marketing, marketing plans & examples, content marketing & strategy

2021 Review: Our favorite content posts from Metigy Learning

21st December 2021

Last year, so many of you believed in your capabilities and strengths to start and grow your businesses. So many in fact that according to Google, global search for “how to start a business” surpassed “how to get a job”. This result is HUGE!  Self-sufficiency and small teams have slowly become the new reality. This…

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Tags: sme marketing, content marketing & strategy

5 strategies to increase your social media growth rate

25th November 2021

If you’re running a social media account for your business, growing your following is an effective marketing strategy. Not only will growth and exposure increase your brand visibility but it will also connect you with customers, potentially resulting in more leads and sales.  These five strategies can help you grow your business’s Instagram, Twitter, Facebook,…

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Tags: sme marketing, digital marketing channels, content marketing & strategy

5 things you can do with Metigy and Instagram Content Publishing

23rd November 2021

For a long time, business users of Instagram have had to manually publish Instagram posts by using its mobile app. Some third-party social media tools allowed drafts to be saved. But to go live, users would still need to use Instagram’s mobile app to publish them. This has always been seen as a bottleneck for…

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Tags: sme marketing, digital marketing channels, content marketing & strategy

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