Content production is usually the last stage of a content strategy process. Once you have defined the content needs of your audience, the business objectives, the right tone and the content governance process, it’s time to start actually producing the content. The first step is to use all that information you gathered to build a…
Content Calendars
Content marketing process is evolving
1st September 2016
Community management has changed a lot since Social really got started in 2008, and monitoring the actual conversation, and potentially even driving it, became a thing. Over that time, community management and content marketing, has become more complex because Social is so diverse, and the expectation of operating effectively in real time, demands more skill…
