Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.
What is your personal brand? That’s what I’m exploring this week with my very special guest Fleur Brown, who has worked with Richard Branson and just released her new book The Business of Being YOU – Personal Brand Secrets of Celebrities and CEO’s.
What is a tone of voice guide? Does your company have a distinct voice? A recognizable style that sets you apart from your competition? Or does your web and app copy sound exactly the same as countless other companies? Like other style guidelines, a tone of voice guide is a document where brands can define…