Building your personal brand is vital in order for your business to grow. A personal brand allows something real for the audience to connect with, which is how a loyal brand or business following is formed. This is often achieved by sharing your story or values, often referred to as a backstory. Creating this business…
Branding
Brand storytelling on social media – how and when to use it
18th June 2020
Everyone loves a good story. How many times did you read a book growing up? The thing is, storytelling is everywhere. Stories are the indisputable universal data format for humans and we’re designed to tell them and listen to them. And it’s not just the latest novel or trending TV show that delivers an impactful…
5 Ways To Maintain Brand Identity Across Social Media
22nd April 2020
With a staggering 3.5 billion active social media users worldwide, you are probably making sure several relevant platforms feature heavily in your marketing strategy. But do you maintain a cohesive brand presence across all those platforms? Spreading your message across multiple platforms can result in a dilution of your brand identity, leading to confused customers…
How to Optimise Your Visual Content Strategy for Social Media
7th April 2020
Did you know that including an image in your tweet could lead to over 2X more shares? A BuzzSumo analysis found that articles with a thumbnail also got over 3X more shares on Facebook than ones without. These numbers show just how impactful visuals can be on social media, and it makes sense. People can…
Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros
14th January 2020
Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.
Ep8: How to Build your Personal Brand like Richard Branson with Fleur Brown
15th December 2019
What is your personal brand? That’s what I’m exploring this week with my very special guest Fleur Brown, who has worked with Richard Branson and just released her new book The Business of Being YOU – Personal Brand Secrets of Celebrities and CEO’s.
How to create a unique voice for your company to engage with your users
28th October 2019
What is a tone of voice guide? Does your company have a distinct voice? A recognizable style that sets you apart from your competition? Or does your web and app copy sound exactly the same as countless other companies? Like other style guidelines, a tone of voice guide is a document where brands can define…