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Branding

‘Your backstory is your business backstory’. TEDx Sydney co-founder Fleur Brown shares her secrets to creating a powerful personal brand

31st August 2020

Building your personal brand is vital in order for your business to grow. A personal brand allows something real for the audience to connect with, which is how a loyal brand or business following is formed. This is often achieved by sharing your story or values, often referred to as a backstory. Creating this business…

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Tags: social media, marketing, linkedin, Branding, Digital Marketing, Fluer Brown, Personal Branding

Brand storytelling on social media – how and when to use it

18th June 2020

Everyone loves a good story. How many times did you read a book growing up?  The thing is, storytelling is everywhere. Stories are the indisputable universal data format for humans and we’re designed to tell them and listen to them. And it’s not just the latest novel or trending TV show that delivers an impactful…

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Tags: social media, marketing, social marketing, Brand, brand personality, Branding, storytelling

5 Ways To Maintain Brand Identity Across Social Media

22nd April 2020

With a staggering 3.5 billion active social media users worldwide, you are probably making sure several relevant platforms feature heavily in your marketing strategy. But do you maintain a cohesive brand presence across all those platforms? Spreading your message across multiple platforms can result in a dilution of your brand identity, leading to confused customers…

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Tags: social media, marketing, social marketing, Branding, Digital Marketing

How to Optimise Your Visual Content Strategy for Social Media

7th April 2020

Did you know that including an image in your tweet could lead to over 2X more shares? A BuzzSumo analysis found that articles with a thumbnail also got over 3X more shares on Facebook than ones without. These numbers show just how impactful visuals can be on social media, and it makes sense. People can…

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Tags: social media, marketing, social marketing, brand identity, Branding, instagram, Visual design, social media marketing, brand management

Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros

14th February 2020

Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.

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Tags: social media, marketing, social marketing, artificial intelligence, Branding, Digital Marketing, retention, word of mouth, Podcast, loyalty, facebook messenger, community

Ep8: How to Build your Personal Brand like Richard Branson with Fleur Brown

15th December 2019

What is your personal brand? That’s what I’m exploring this week with my very special guest Fleur Brown, who has worked with Richard Branson and just released her new book The Business of Being YOU – Personal Brand Secrets of Celebrities and CEO’s.

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Tags: social media, marketing, video, social marketing, facebook, content programming, linkedin, Branding, Podcast, Fluer Brown, Personal Branding

How to create a unique voice for your company to engage with your users

28th October 2019

What is a tone of voice guide? Does your company have a distinct voice? A recognizable style that sets you apart from your competition? Or does your web and app copy sound exactly the same as countless other companies? Like other style guidelines, a tone of voice guide is a document where brands can define…

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Tags: user experience, Branding, users, voice

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