Here’s how to leverage social media when building your personal brand Your personal brand is shaped by your experiences, how you present yourself, and the skills you’ve acquired throughout your career. In today’s competitive professional environment, it’s important that you build a strong personal brand to ensure you can advance in your career and build…
brand design
Level up your product marketing with customer experience and relationships with Sophie Pank, Deputy
27th January 2022
“Think about the way that your customers are looking for the solution that your product solves. If you can think in the shoes of a customer, you’re going to roll out world-class marketing campaigns, because it really is a point of differentiation and not many people can do that. Well, it doesn’t come naturally to…
Why your small business branding is everything with Hayden Bleasel, Corellium
6th January 2022
What is a story exactly? Another question – what is a brand? But how does telling better stories actually help your brand? Find out the answer to that question and more on this episode of Forward Thinking.
How and when to apply branding
8th November 2021
Branding is everywhere. Just one look down the high street or one scroll through social media, and you are exposed to several different businesses that are promoting themselves. Branding involves using the company name and logo, and a cohesive color palette across all products and online content. The importance of branding Branding is an important…
Rebranding 101: How to map out a refresh for your brand
1st November 2021
Branding is the love language of a business. It tells your customers who you are, what you do, and how you stand out from the competition. With so much at stake, you want to make sure you get your branding right. Rebranding takes all this a step further. You’re essentially changing the narrative of your…
Finding your businesses’ purpose and turbo-boosting e-commerce with Andy Homan, Process Creative
1st October 2021
What, when, who, where, and how. These are all very important questions to ask about your business. But have you stopped to ask why? So many businesses start and lead with all the technical specs of their business, product or service. But maybe you should think more about why your business exists and the problems…
Visual brand identity: How to find yours (and stick with it)
28th July 2021
It is hard to overestimate the importance of first impressions. This is true for businesses as much as for people. No matter the size of your company, your visual brand identity is essential for your success. It helps build brand recognition and is usually the first thing to capture your audience’s imagination. What is a…
5 successful content ideas to build your personal LinkedIn brand
17th June 2021
In the professional world, your personal brand often speaks to new contacts before you do. Personal branding is the process of marketing your business, career, or yourself to attract opportunities and grow your professional network. Because most of our networking occurs online, LinkedIn plays a considerable role in your branding. Business owners like you use…
How to keep your brand look and feel consistent at all times
28th May 2021
In today’s fast-paced digital age, it’s incredibly easy to start up a business, put out content, and sell products or services. However, most businesses end up failing or needing to take a step back to restructure simply because their brand’s identity and voice deviated significantly. Since your brand’s message and persona is something that can…
