Why is it so important to focus your first business goal on making at least a $1 profit? That’s what we’re exploring in this episode with Australia’s first-ever digital marketer, Fred Schebesta, CEO and co-founder of Finder.com.
audience
Google Ads Success: Why using audience data to target is key
4th June 2021
As a small business trying to stand out from your competition, Google Ads can be a game-changer. Using this digital advertising tool to its full potential requires understanding your audiences. Targeting individual, prospective customers at different times will help you cut through the noise and be noticed. Here are tips on how to have some…
Competitor Analysis: How to spy on your rival’s social media pages
28th May 2021
Gathering data is crucial for staying competitive, especially when it comes to staying current on pivotal industry trends. Most social media platforms offer analytics for business owners and marketing managers to analyze their content, which is similar to the Metigy Content Publishing Toolkit. Rather than relying on your performance over time, you need to gain…
Metigy Predicts: 5 digital and social media marketing trends in the US
19th May 2021
On average, Americans interact on their phones 2,617 times each day. More than half of these swipes, clicks, and taps are done on social media platforms like Facebook, TikTok, and Instagram. With your target audience spending so much time online and so many products available at the push of a button, it’s essential that your…
How to increase your website conversion in 4 easy steps
19th May 2021
While many of the suggestions around increasing your website conversion sound simple, it’s surprising how many businesses miss out on the obvious steps. It’s easy to get wrapped up in the design of your website, lured into subscribing to apps and plugins, but what many companies fail to do is listen to their customers. Customers…
Small Business Guide: Should you use LinkedIn ads?
14th May 2021
There’s a quiet opinion among digital marketers that LinkedIn ads are the expensive cousin of Facebook ads. There is some truth in that, but LinkedIn as a paid marketing platform has some hidden strengths if you’re willing to mine for them. Here are some great reasons you should be using LinkedIn ads (and a couple…
How to improve your declining social media engagement
13th May 2021
Organic reach is naturally declining, both on Facebook and Instagram – and that means your social media engagement could be suffering too. With brands vying for users attention, not conducting the right strategy or paying enough attention to your accounts could seriously affect your engagement rates. Unfortunately, engagement rates are important. These days, you can’t produce…
5 ways to run cross-channel content for a unified experience
14th April 2021
Using cross-channel content to create a unified digital experience is becoming essential in today’s customer-centric business landscape. This way, businesses can ensure seamless customer experiences while reducing operational costs and achieving better efficiency. One way to achieve consistent online customer experiences is to distribute and manage content effectively across multiple channels. Through effective content distribution…
How to use Google Ads to convert your mobile customers
6th April 2021
The goal of your business is to provide the right products and services that your customers need. Google Ads is a great way to get in front of your customers who are ready to buy from you, and mobile consumption of content is at an all-time high. The channel where this increase in mobile consumption is…