Do you have a who-to-follow strategy for social media? Part of any smart social media strategy should involve a methodology of who to follow on social media. Because who you and your company follow will affect how others perceive your brand. And a targeted who-to-follow strategy will give your social team direction and purpose when…
audience
How to Create Facebook Ad Audiences in Business Manager
28th December 2018
Setting up Facebook Ad Audiences allows you to define and refine your audiences. Then continually re-use them an improve them. Metigy current uses the audiences you define within Facebook when you Boost your Facebook Posts. You can read about boosting posts in our Facebook and Instagram Boosted Social Media Post. Getting Started Everything you need to…
Are Bought Followers really good for Audience Growth?
7th September 2017
It’s easy to buy followers and grow your user base very quickly. But is it the most beneficial for your brand? Is there real value in buying Twitter followers? Here are some things to help you with the decision process.
Are brands really segmenting their social audience?
31st July 2014
I was chairing a breakfast yesterday morning in Sydney for @BandT #MadWeek on the topic of social and mobile marketing. We got onto the topic of audience segmentation and were brands really at the point where they had the data and the means to segment their audience. When I asked the audience if they thought…