5 ways to run cross-channel content for a unified experience

14th April 2021

Using cross-channel content to create a unified digital experience is becoming essential in today’s customer-centric business landscape. This way, businesses can ensure seamless customer experiences while reducing operational costs and achieving better efficiency. One way to achieve consistent online customer experiences is to distribute and manage content effectively across multiple channels.  Through effective content distribution…

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3 Strategies to Build Your Email List from the Ground Up

18th January 2021

According to a Litmus survey on 372 marketers worldwide, email marketing delivers a whopping 38:1 ROI. If you’re not investing it in, you’re missing out on a significant growth opportunity. However, we understand email marketing is hard to get started with. You need to build a subscriber list that is ENGAGED and INTERESTED in hearing from…

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How to use Google Trends for Keyword Research

11th January 2021

Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique,…

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7 Great Examples of Creative Marketing Ideas to Inspire Your Next Campaign

21st October 2020

The best marketing campaigns are usually creative.  But let’s back up a moment. What do we mean by the best? Think for a second. How would you answer this question? A lot of us would say the campaign with the best CTR or ROI. But this is further down the line.  The best campaigns first…

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How to Reduce Unqualified Clicks on Your Google Ads

21st September 2020

If you’re using Google Ads as part of your lead generation efforts, you need to make sure your ads are getting seen by the right people. PPC visitors are 50% more likely to buy than organic visitors, so you have a great chance to generate ROI if your ads work. Unfortunately, paid ads can be…

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Social Media Marketing for Restaurants and Cafes – An Expert’s Guide

2nd July 2020

Having just gone through one of the biggest punch-in-the-guts that hospitality has seen in living memory, we thought we’d turn our attention to the industry that is so dear to our hearts (and stomachs). Just like every other industry, social media marketing is vital to the success of hospitality businesses. It helps with brand awareness,…

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