The best marketing campaigns are usually creative. But let’s back up a moment. What do we mean by the best? Think for a second. How would you answer this question? A lot of us would say the campaign with the best CTR or ROI. But this is further down the line. The best campaigns first…
audience
How to Reduce Unqualified Clicks on Your Google Ads
21st September 2020
If you’re using Google Ads as part of your lead generation efforts, you need to make sure your ads are getting seen by the right people. PPC visitors are 50% more likely to buy than organic visitors, so you have a great chance to generate ROI if your ads work. Unfortunately, paid ads can be…
Mastering PR for small business with Liz McKenzie from Canva
10th August 2020
Liz McKenzie is a PR powerhouse. As head of PR and Communications at Canva, the company that has democratised design and now has 15 million active monthly users in over 190 countries, it was a privilege to sit down with her and pick her PR brain about how to approach and best utilise PR. Check…
Social Media Marketing for Restaurants and Cafes – An Expert’s Guide
2nd July 2020
Having just gone through one of the biggest punch-in-the-guts that hospitality has seen in living memory, we thought we’d turn our attention to the industry that is so dear to our hearts (and stomachs). Just like every other industry, social media marketing is vital to the success of hospitality businesses. It helps with brand awareness,…
‘People connect with people’ – Geoff Main shares the recipe for great Digital Marketing
9th June 2020
Building a solid and effective digital marketing campaign is much more than that eureka moment and a few team meetings. If you want to see results and build a scalable and successful business, there’s so much more that goes into getting these ideas off the ground. We spoke to Geoff Main, Marketing Director and Founder…
Ep16: Your network is your net worth – Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social
6th February 2020
“Your network is your net worth.” I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, who is the founder of one of the first social media agencies; Thinktank Social. Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social…
Small Business Over a Small Coffee – Season 1 Episode 1 – Share With Oscar
4th February 2020
Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward thinking SMB marketers with the…
Ep15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry
21st January 2020
Have you always wanted to start your own restaurant or café? I know I definitely have and I’m exploring the world of food and business today with my special guest Mark Calabro His mission is to get restaurants full again and bring back the social element of going out and dining.
Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
7th January 2020
Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…