Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.
artificial intelligence
Ep3: How to build a voice first marketing strategy with Nick Myers and Brett Brooks from Redfox AI
10th December 2019
The world’s leading voice search marketing experts Nick Myers and Brett Brooks from Redfox AI join the Forward Thinking podcast to share how to get your marketing strategy ready for the era of AI and Voice first.
Artificial Intelligence vs Machine Learning vs Deep Learning and Marketing
23rd May 2018
Creating a marketing platform built around Artificial intelligence, we are asked about the distinction in these definitions. So, this article attempts to help you understand these definitions and how they can be applied to marketing. I have also applied each definition to marketing to show a simple application of how it can be used and…
AI in Marketing is not Overhyped
4th April 2018
Understand the impact and benefits of AI in Marketing and how it can compliment your business and your team. But beware the risks of not approaching it the right way. Let Metigy help your team embrace AI as part of your marketing strategy.
Rebranding and Finding a Name : Part 1 of our becoming Metigy series
13th September 2017
4 mins. Rebranding a business is not an easy task, especially when it’s your own. Our original name Social CRM Hub was intended to be a temporary one. It reflected the problem we were trying to solve at that point. And as with a lot of things with your own business, there always seemed to be more…
Introducing our AI based Insights & Actions product
26th April 2017
2 mins. I am excited to share with all our fantastic customers the first step of our new AI Tailored Marketing suite. We have released an important step in our vision of changing the way marketing technology supports marketers. Be they the experienced veteran marketer or newbie looking to grow their SMB or Personal profile! Through our…
Our Journey to “The Hub”
18th August 2016
6 mins. We recently rolled out a new front page to our platform, affectionately known as “The Hub“. As with all platforms, this was not the first homepage we’d created, and definitely won’t be the last one either, but definitely gives a hint of where our user experience is going. And whilst there are other platforms with…