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artificial intelligence

5 Digital and Social Media Marketing Trends in Europe

12th December 2020

Yes, the internet is a global stage where borders are somewhat obsolete. You can have an instant global reach from anywhere in the world. But that doesn’t mean that you can use the same messaging and strategy everywhere. Cultural differences matter and can impact the channels you use and the conversations you have with your…

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Tags: personalisation, machine learning, social marketing, artificial intelligence, big-data, data, martech, social data, marketing ai, marketing tip, Digital Marketing

Case Study: How BIRDI utilised Metigy’s marketing intelligence to double its social media audience in just six weeks

3rd December 2020

2 mins. The BIRDI platform helps businesses efficiently and easily integrate drones into their operations. This includes everything from pilot selection through to hardware, insurance, mission planning and operational health and safety. Businesses can access more than 1,400 drone users across Australia through BIRDI. The platform also enables any business to leverage the insights provided by drone…

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Tags: marketing, technology, social marketing, facebook, artificial intelligence, community management

Product Update: A new command centre with new AI recommendations

8th September 2020

2 mins. Thousands of modern marketers and SMEs already look to Metigy for insights and recommendations on how they can improve their multi-channel digital marketing. However, with all the challenges that modern marketers face, there is now an even greater need for us to deliver deeper and more insightful recommendations and decision support technology. This is why…

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Tags: marketing, personalisation, machine learning, ai, artificial intelligence, user experience

Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros

14th February 2020

Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer. Can your business afford to ignore your existing customers? That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.

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Tags: social media, marketing, social marketing, artificial intelligence, Branding, Digital Marketing, retention, word of mouth, Podcast, loyalty, facebook messenger, community

Ep3: How to build a voice first marketing strategy with Nick Myers and Brett Brooks from Redfox AI

10th December 2019

The world’s leading voice search marketing experts Nick Myers and Brett Brooks from Redfox AI join the Forward Thinking podcast to share how to get your marketing strategy ready for the era of AI and Voice first.

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Tags: social media, marketing, google, technology, personalisation, machine learning, social marketing, ai, artificial intelligence, linkedin, podcasts, voice marketing, Amaon Alexa, Google Home

Artificial Intelligence vs Machine Learning vs Deep Learning and Marketing

23rd May 2018

Creating a marketing platform built around Artificial intelligence, we are asked about the distinction in these definitions. So, this article attempts to help you understand these definitions and how they can be applied to marketing. I have also applied each definition to marketing to show a simple application of how it can be used and…

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Tags: machine learning, ai, artificial intelligence, marketing ai, deep learning, AI Marketing

AI in Marketing is not Overhyped

4th April 2018

Understand the impact and benefits of AI in Marketing and how it can compliment your business and your team. But beware the risks of not approaching it the right way. Let Metigy help your team embrace AI as part of your marketing strategy.

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Tags: ai, artificial intelligence, deep learning, automation

Rebranding and Finding a Name : Part 1 of our becoming Metigy series

13th September 2017

4 mins. Rebranding a business is not an easy task, especially when it’s your own. Our original name Social CRM Hub was intended to be a temporary one. It reflected the problem we were trying to solve at that point. And as with a lot of things with your own business, there always seemed to be more…

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Tags: marketing, google, technology, social marketing, ai, artificial intelligence, rebranding, seo, identity, US, US Business, US Market, quarksplosion

Introducing our AI based Insights & Actions product

26th April 2017

2 mins. I am excited to share with all our fantastic customers the first step of our new AI Tailored Marketing suite. We have released an important step in our vision of changing the way marketing technology supports marketers. Be they the experienced veteran marketer or newbie looking to grow their SMB or Personal profile! Through our…

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Tags: marketing, mrt, social marketing, content programming, artificial intelligence

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