Social media management is crucial when it comes to a successful online marketing campaign. Successful marketers like you know that it’s critical to establish a presence on various social media platforms, including Instagram, to ensure your content is catching user’s eyes as they scroll through their Instagram feed. Your Instagram account allows users to find…
analytics
Learn how to track, measure and analyze your social media analytics
28th May 2021
Social media marketing plays a crucial role in your business’s overall marketing success. Measuring the effectiveness of your posts across multiple social media channels is a critical component of determining whether or not your marketing strategy is working. With an abundant amount of consumer data being posted on social media each day, marketers have come…
Is your content marketing getting the web traffic it deserves?
28th April 2021
Over the past few years, content marketing has gone from being a ‘nice to have’ to an essential component of most B2B and B2C digital marketing strategies. Unfortunately, given that it’s relatively easy to create content, the Internet is full of blogs and videos that don’t deliver value. WordPress reports its users produce more than…
Content Marketing Metrics: How to test your content analytics
1st April 2021
Any team would benefit from implementing a strong content marketing metrics model to increase the governance over their content output and optimise its performance over time. This data-driven approach to content production allows marketing teams to demonstrate the impact of their content on the business results. Why measure your content effectiveness? Digital marketers can use…
8 social media analytics tips for small business success
9th March 2021
Social media analytics are the key to growing your reach and engagement across your social channels. But why are they so powerful, and what are they? Social media analytics is data that tracks how users interact with your channels. This can include simple metrics such as the number of followers and how this grows over…
How to use Google Trends for Keyword Research
11th January 2021
Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique,…
Small Business Over a Small Coffee – Season 1 Episode 1 – Share With Oscar
4th February 2020
Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward thinking SMB marketers with the…
Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
7th January 2020
Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…
Vanity metrics: What are they and how you can avoid them?
2nd January 2020
Every marketer has fallen prey to vanity metrics before. I know I have. And it’s no surprise. We marketers love numbers, particularly when they are going up. But there are some metrics that simply do not move the needle in terms of business goals. This post is going to take a quick look at some…