Any team would benefit from implementing a strong content marketing metrics model to increase the governance over their content output and optimise its performance over time. This data-driven approach to content production allows marketing teams to demonstrate the impact of their content on the business results. Why measure your content effectiveness? Digital marketers can use…
analytics
8 social media analytics tips for small business success
9th March 2021
Social media analytics are the key to growing your reach and engagement across your social channels. But why are they so powerful, and what are they? Social media analytics is data that tracks how users interact with your channels. This can include simple metrics such as the number of followers and how this grows over…
How to use Google Trends for Keyword Research
11th January 2021
Google Trends is a fantastic free tool from Google. Trends lets you see what topics are trending on the web at any point in time, from 2004 until today. It covers everything that Google search does, so whether you type in a brand name, a new social media platform, or the latest coffee brewing technique,…
Small Business Over a Small Coffee – Season 1 Episode 1 – Share With Oscar
4th February 2020
Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward thinking SMB marketers with the…
Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
7th January 2020
Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…
Vanity metrics: What are they and how you can avoid them?
2nd January 2020
Every marketer has fallen prey to vanity metrics before. I know I have. And it’s no surprise. We marketers love numbers, particularly when they are going up. But there are some metrics that simply do not move the needle in terms of business goals. This post is going to take a quick look at some…
Our Top 10 Metigy Learning Posts of 2019
30th December 2019
It’s been an incredible year at Metigy, with multiple new partnerships, features and more than doubling the size of our team. We created Metigy Learning, as a way of bringing you all the very best in how-to-guides, practical tips and carefully curated resources for mastering modern marketing all in one central location. This was followed…
What Are the Best Content Marketing KPIs to Use?
17th September 2019
Content marketing is part art and part science. But every good content marketing campaign should always have clearly defined KPIs. Why? While it can be easy to get lost in the data, a few clearly defined KPIs can tell you what content pieces work well and help you to repeat that success in future campaigns….
Reporting Analytic and Metric Definitions
28th September 2017
Core definitions and meanings of analytics and metrics used on the Metigy marketing platform