Did you know Metigy had a TV show? With the help of Optus, we’ve launched Small Business over a Small Coffee, an original series about small business owners who have found success in Australia and the stories behind the businesses they’ve built. We wanted to provide our community of forward thinking SMB marketers with the…
analytics
Ep13: The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
7th January 2020
Today I talk to the Marketing Scientist Mike Sager. Mike’s one of the smartest marketers I know and he’s definitely earned the marketing scientist nickname! We discuss his extensive marketing career that started in the US and now sees him in Australia, where he founded a vets on demand startup called Pawsum and is now…
Vanity metrics: What are they and how you can avoid them?
2nd January 2020
Every marketer has fallen prey to vanity metrics before. I know I have. And it’s no surprise. We marketers love numbers, particularly when they are going up. But there are some metrics that simply do not move the needle in terms of business goals. This post is going to take a quick look at some…
Our Top 10 Metigy Learning Posts of 2019
30th December 2019
It’s been an incredible year at Metigy, with multiple new partnerships, features and more than doubling the size of our team. We created Metigy Learning, as a way of bringing you all the very best in how-to-guides, practical tips and carefully curated resources for mastering modern marketing all in one central location. This was followed…
What are the best content marketing KPIs to use?
17th September 2019
Content marketing is part art and part science. But every good content marketing campaign should always have clearly defined KPIs. Why? While it can be easy to get lost in the data, a few clearly defined KPIs can tell you what content pieces work well and help you to repeat that success in future campaigns….
Reporting Analytic and Metric Definitions
28th September 2017
Core definitions and meanings of analytics and metrics used on the Metigy marketing platform
Facebook F8 2017 Highlights and Updates
2nd May 2017
7 mins. Facebook has just put the wraps on the 2017 F8 Developer conference – their most diverse yet – and those that were lucky enough to attend were not disappointed as always. A lot of what was announced this year is more of an evolution that entirely new, but there were a few exciting bits that came out of it, both expected and unexpected.
SMB’s deserve Technology that will drive their Social Marketing
11th August 2016
You’ve made big plans to grow your business and you know you need to reach more customers, but what social marketing to do next? With the power of Metigy’s AI Driven insights and recommendations, you can do amazing things with your marketing today!