< 1 mins. In a survey of more than 500 marketers, 52% of respondents said that they have seen an increase in sales, and 51% said they have seen an increase in customer retention since introducing AI capabilities to their ecosystem
2 mins. It is aptly named the Command Centre as it a big step towards our promise of delivering Decision Support to every element of your social marketing program.
4 mins. According to an April report from Forrester Research, the US market spend on Marketing Technology is still growing rapidly up from US$90B in 2017 and will hit US$122B in 2022
Creating a marketing platform built around Artificial intelligence, we are asked about the distinction in these definitions. So, this article attempts to help you understand these definitions and how they can be applied to marketing. I have also applied each definition to marketing to show a simple application of how it can be used and…