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AI Marketing

53% of marketers plan to increase AI spend in the next three years

11th February 2019

< 1 mins. In a survey of more than 500 marketers, 52% of respondents said that they have seen an increase in sales, and 51% said they have seen an increase in customer retention since introducing AI capabilities to their ecosystem

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Tags: ai, marketing strategy, AI Marketing

The Metigy Command Centre puts our AI powered Decision Support into action

18th June 2018

2 mins. It is aptly named the Command Centre as it a big step towards our promise of delivering Decision Support to every element of your social marketing program.

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Tags: ai, AI Marketing, Decision Support, Command Centre

Is investment in Marketing Technology still growing?

28th May 2018

4 mins. According to an April report from Forrester Research, the US market spend on Marketing Technology is still growing rapidly up from US$90B in 2017 and will hit US$122B in 2022

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Tags: ai, marketing technology, marketing strategy, AI Marketing

Artificial Intelligence vs Machine Learning vs Deep Learning and Marketing

23rd May 2018

Creating a marketing platform built around Artificial intelligence, we are asked about the distinction in these definitions. So, this article attempts to help you understand these definitions and how they can be applied to marketing. I have also applied each definition to marketing to show a simple application of how it can be used and…

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Tags: AI Marketing, machine learning, ai, artificial intelligence, marketing ai, deep learning

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