Following on from the excitement of our recent Gold Award win in the 2017 Sydney Design Awards, we are very pleased to announce that we have been shortlisted as a finalist in the 2017 AC&E Awards, one of the premier awards programs for the data-driven marketing industry in Australia.
We are particularly proud that we have been recognised in the "Use of New Technologies" category, alongside a range of much larger brands such as Clemenger BBDO, Myer, Ogilvy and Foxtel. It is no small achievement to be recognised for innovation, alongside global and national brands, and we are quite excited about the acknowledgement.
The application of data to marketing strategy and decision making is not always consistently executed, or even a priority. This is often because of a combination of issues such as resources, time, budget or skills. Larger marketing teams do work towards addressing this, as a key objective, but many smaller marketing teams and particularly SMB's, just don't have this covered.
As most of our customers know, this is where Metigy is focused on changing this paradigm and empowering small to medium enterprises, even content creators, to plan and execute with the power of data-driven insights. For larger teams and experienced marketers, working in real-time is a real challenge without the right technology.
Using AI to reduce the reliance on both capacity and capability, while radically reducing cost, is a passion of ours. We are focused on addressing that challenge in martech at scale.
It is exciting to be recognised for our application of a cutting-edge AI and Deep Learning solution, to the challenge of analyzing, interpreting and actioning data in real-time. We are already processing data from 25M+ sources and new hires to our team are allowing us to extend that scope to draw more impactful insights.
Let's face it, at no time in history has there been so much real-time content available to draw from, to provide a barometer of popular interest. Processing that, to gauge the interest and sentiment of the global community, on any given topic or brand, in real-time, is an objective that gets our data team pretty animated. Seeing a bunch of data scientists and data engineers animated is a sight to behold! Imagine them if we win.
David has developed deep marketing domain expertise and is passionate about shaping the role technology is having on the marketing function. Formerly a Managing Partner of We Are Social (the largest global social agency), Regional Director APAC for McCann Erickson WorldGroup's digital business, and Managing Director of The Brave Group (an early pioneer in digital marketing), he is driven by the idea that technology can make marketing fun
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