Luv’em Mini Donuts is the brainchild of Craig Locker. The Police Detective of 21 years noticed a gap in the entertainment industry for zero-waste hot food at concession stands and set out to fill the hole in the market. The popularity of hot cinnamon donuts made them an obvious choice for large-volume sellers like entertainment venues, so he developed preparation-free donuts, Luv’em Mini Donuts. The pre-cooked donuts are simply reheated, eliminating waste and messy preparation. Luv’em Mini Donuts found a strong customer base in the entertainment industry, supplying cinemas, theme parks, and Zone bowling franchises. The brand’s reputation grew in the entertainment industry; SeaWorld even chose to keep the Luv’em Mini Donuts branding, declining an offer to sell the product under its own branding.